Fissal Oubida, General Manager and Global Marketing Director for Middle East, Africa, and India, Lexar, expressed excitement about the company’s fifth participation at GITEX. He noted exceptional feedback from attendees, highlighting the engagement around their innovative products.
Among the standout offerings is Lexar’s new portable SSD, touted as the lightest in the world at just 13 grams. This compact device boasts 2 terabytes of storage and can be easily connected to an iPhone for data transfer and phone recharging via a hub. Oubida emphasized that this product is designed with content creators in mind.
In addition, Lexar showcased its indestructible metal SD card, which is waterproof, sandproof, and shockproof, catering to users who require robust and reliable storage solutions. The Armour portable SSD was also featured, demonstrating resilience even from significant heights.
Oubida reported a bustling booth, with nearly 50 people eager to experience the products firsthand. Lexar prioritizes user engagement, allowing attendees to touch and test their devices. He concluded with enthusiasm, looking forward to returning to GITEX next year, reinforcing Lexar’s commitment to innovation and quality in storage solutions.
