Lexar Participation at GITEX Africa to Further Strengthen its Presence in Morocco

Lexar is gearing up to participate at GITEX Africa 2024, from 29-31 May 2024, to strengthen its presence in Morocco further. Lexar’s product portfolio at the event aims to address the needs of Africa’s young and rapidly growing digital economy.

Morocco is a key market for Lexar, and the company has signed strategic agreements with multiple distributors and retailers in the past 12 months. The company plans to build its strong brand presence and meet the growing demand for next-generation memory solutions. Lexar’s key distributors in Morocco include Digimate, which handles volume distribution; DBM Maroc, a leading systems integrator in Morocco; and Abschir, which handles Lexar’s imaging product distribution.

Fissal Oubida, General Manager for Middle East, Africa and India, Lexar, said, “Uniting leading global  tech companies to advance Africa’s digital economy is a key mandate of the Moroccan government. GITEX Africa is a signature tech and start-up expo that is poised to define the next phase of the continent’s digital economy and Lexar is ideally positioned to address the needs of this market with our cutting-edge product line up. Morocco is one of the most technologically advanced countries in Africa and its strategic location as a geographical and cultural bridge between Africa and Europe make it a major trade hub in the region. Moreover, the government’s strategy for digital transformation aims to create a conducive environment for digitization of Morocco’s growing economy.”

“We are excited to be back at GITEX Africa, especially at a time when we are focused on further strengthening our presence in the continent and build a strong distribution network across Africa.

The recent distributor partnerships we signed in Morocco perfectly align with our growth strategy in Africa and allows our customers greater accessibility to Lexar’s innovative solutions,” added Oubida.

Lexar has been a well-established, trusted memory solutions brand for more than 25years. The company’s storage products for the African market come with a variety of choices to meet the unique requirements of blazing speeds and large capacities. In Morocco, Lexar is now available in more than 500 independent retail sale points, including Marjan, Aswaq Salaam, Virgin, Carrefour, Electroplanet, and Retail Expert among others. These partners, with years of experience in their respective locations, will provide a tailored offering to their markets, bolstered by access to Lexar’s expertise and cutting-edge technologies.

“We look forward to the excellent platform that GITEX Africa presents to connect with our industry partners, develop strategic relationships and extend our association with Africa’s dynamic tech ecosystem. We are certain our participation at the event will help take our African business to the next level,” concluded Oubida.