Ertug Ayik, Managing Director of HP Middle East and Africa in conversation with Channel Post MEA, about the hybrid work environment and the role HP is playing in addressing the challenges to provide a seamless customer experience
How does HP address the need for device flexibility in a hybrid work environment, accommodating both office and remote setups?
The necessity for device flexibility in today’s remote working environment has never been more crucial. According to HP’s Work Relationship Index, only 25% of knowledge workers are confident that their company will implement the right technology to support hybrid work. At HP, we address the demand for device flexibility in hybrid work settings by providing versatile solutions across devices and services like lightweight laptops and 2-in-1 devices suitable for both office and remote use. We prioritize connectivity and collaboration tools, ensuring compatibility with various communication platforms. Leveraging cloud services enables access to files and applications from anywhere, and robust security measures guarantee data protection. We also provide remote management solutions that allow efficient device management and support hybrid work policies whilst acknowledging companies’ diverse work arrangements.
What collaboration tools and solutions does HP offer to facilitate communication and teamwork in a hybrid work setting?
HP offers solutions for every working need and style, from headsets featuring adaptive ANC to video collaboration tools with DirectorAI technology, and Poly Lens software, which provides data-driven insights such as how meeting rooms and workspaces are being used. HP is leading the way in hybrid work solutions with a focus on collaboration and productivity specifically. With HP Presence technology across EliteBook, ProBook, and ZBook devices, users have enhanced video conferencing experiences. The next-gen EliteBook and ProBook devices, offer premium collaboration features, and the ZBook G10 mobile workstations, including Firefly, Power, Studio, and Fury, provide power and performance for on-the-go professionals. Poly devices bring forth a comprehensive set of video conferencing devices such as cameras, headsets and speakers.
How are HP devices integrated with popular collaboration platforms?
HP ensures seamless integration of its devices with popular collaboration platforms like Microsoft Teams and Zoom. In fact, we recently launched the Poly Lens App for Microsoft Teams Rooms on Windows, which is an exciting solution that streamlines device management and boosts end-user experience. We also introduced two flexible Poly Studio Base Room Kits for Microsoft Teams Rooms on Windows, and an array of newly certified devices for Microsoft Teams, strengthening our dedication to improving collaboration, irrespective of your workplace location. Our HP hardware components, including webcams, microphones, and speakers, are all designed for compatibility with the requirements of major collaboration tools, providing high-quality audio and video capabilities.
How does HP ensure devices and data security in a hybrid work model?
Security is a crucial component of the modern remote way of working as cybersecurity is becoming an increasing challenge for companies. HP ensures robust security for hybrid work with business laptops featuring hardware measures like fingerprint readers, TamperLock, and privacy shutters. The SureView integrated privacy screen and security software suite, including HP Wolf for Business, HP Sure Sense, and HP Sure Recover, offer end-to-end protection against malware and data corruption. Additional features like Sure Click, Sure Start, and Sure Run safeguard against diverse cyber threats. For on-the-go security, VPNs, USB internet dongles, and HP SureView protect against public Wi-Fi vulnerabilities and shoulder surfing. Emphasizing regular updates, anti-phishing practices, and a secure device investment, HP provides a comprehensive security solution for hybrid workers.
What remote management capabilities does HP provide for IT teams to support and troubleshoot devices used in remote work?
HP empowers IT teams with robust remote management capabilities for devices in remote work scenarios. The HP Device Manager centralizes device monitoring and configuration, while our HP TechPulse provides cloud-based analytics for proactive issue identification. Remote diagnostics tools enable troubleshooting without physical access, and security management ensures compliance with policies. HP devices seamlessly integrate with various management platforms, facilitating streamlined processes, while remote assistance allows IT administrators to access and control devices for support and configurations. The system also enables remote deployment of firmware updates and software patches, ensuring devices are up-to-date and secure for hybrid work.
How does HP address the challenges of device management in diverse locations?
HP tackles device management challenges in diverse locations through remote management tools such as HP’s Anyware Remote System Controller which allows teams to manage a fleet of devices and system information like model numbers and BIOS versions from a single interface. With cloud-based software, users can access hardware from a wide variety of network connections without having to modify network configurations or use a VPN. Integration with management platforms streamlines processes, and scalability ensures adaptability to evolving organizational requirements. Along with this, robust security features safeguard data integrity, and comprehensive device policies address location-specific needs.
How does HP ensure seamless integration with cloud services and storage solutions that are crucial for remote collaboration?
HP achieves seamless integration with crucial cloud services for remote collaboration by prioritizing compatibility and partnerships with major providers. HP devices often come with pre-installed software facilitating direct access and storage on platforms like Microsoft OneDrive and Google Drive. Operating system integration ensures a smooth experience when interacting with cloud services. Collaboration tools like Microsoft Teams can be optimized for HP devices, enhancing the virtual meeting and document-sharing experience.
How is HP preparing for the future evolution of hybrid work and the potential introduction of new technologies or work models?
At HP, we believe the future is hybrid flexibility, which delivers the best of the home and the office to workers everywhere. With 90 percent of people believing that access to the right technology and tools leads to a positive work experience, it is clear that technology that adheres to all working models should be a primary focus for businesses. As ways of working continue to advance, HP is designing devices with features that allow users to connect and collaborate from anywhere in the world. HP is also focusing on emerging tech trends such as the adoption of AI. As a result, we are creating increased security measures to ensure companies can meet the rising threat of cybercriminals while developing HP laptops with AI-powered tools to maximize efficiency.
