DET And Microsoft Partner To Accelerate Emirate’s Innovation Roadmap

The Dubai Department of Economy and Tourism (DET) has signed an agreement of intent with Microsoft to accelerate the emirate’s innovation roadmap.

Dubai has emerged at the forefront of shaping the world’s future with an ambitious plan for deploying advanced technologies and the collaboration signifies a dedicated effort to enhance the emirate’s digital economy growth, innovation, and development in line with the goals of the Dubai Economic Agenda, D33.

To drive Dubai’s strategic ambitions, the work with Microsoft will focus on leveraging smart solutions and applications to achieve the city’s technology transformation objectives within the logistics, SMEs and education sectors.

Hadi Badri, CEO of the Dubai Economic Development Corporation (DEDC), said: “This landmark collaboration will leverage the unique strengths and knowledge of DET and Microsoft, showcasing Dubai’s ability to build strong public-private partnerships. Aligned with the Dubai Economic Agenda, D33, our agreement with Microsoft is central to our proven development strategy in harnessing the strengths of global partners, facilitating economic growth through exceptional access to sector knowledge, technical expertise and mentorship opportunities for key sectors.”

“Having established its regional HQ in the emirate almost a quarter of a century ago, Microsoft has long demonstrated its commitment to Dubai. Five years ago, the corporation also chose the city for its first data centre in the Middle East, which has been a key driver behind Dubai’s advanced-technology transformation, serving as a foundation for the deployment of modern technologies, including AI.”

Naim Yazbeck, General Manager of Microsoft UAE, added: “Dubai stands at the forefront of global technology, and we are honoured to contribute to its progress. This planned collaboration represents a shared commitment to drive innovation, promote economic development and build a thriving knowledge-based ecosystem for the future.”

Microsoft will leverage its resources and expertise to facilitate access for technology start-ups and entrepreneurs and enhance the prospects of success and innovation. Aligned with the D33 Agenda, the technology transformation initiatives were launched to facilitate the testing and marketing of new products and technologies and position Dubai as a global innovation hub. To spearhead Dubai’s trajectory as a global leader in innovation and technology, Microsoft will offer cutting-edge and affordable technology solutions for SMEs in priority sectors to increase SME productivity and effectively utilise data to contribute to business growth and innovation in the emirate.

The collaboration between Dubai and Microsoft is a testament to the dedication to driving advancements in logistics, innovation, technology, SME growth, and educational excellence. It marks a significant milestone in the journey towards realising the ambitious vision for Dubai’s economic and educational future, fostering a thriving environment for innovation, trade, and learning.