Red Hat Partner Program Fosters a Rich Tapestry of Collaboration and Innovation

Burak Borhan, Regional Director Ecosystems, MEA, at Red Hat talks about the importance of a strong ecosystem co-creation, which will contribute to delivering customer-relevant solutions for companies in the ICT sector.

How does Red Hat’s emphasis on ecosystem co-creation contribute to delivering customer-relevant solutions on Red Hat Technologies?
Red Hat’s focus on ecosystem co-creation is instrumental in delivering customer-relevant solutions. Through collaborative efforts with partners, we harness diverse expertise to develop solutions that are not just technologically advanced but also aligned with real-world business challenges. The value of our industry expert partners cannot be overstated; they bring domain-specific insights that enrich our solutions. Partnerships with ISVs and hyperscalers—major cloud providers—allow us to offer solutions that are not only industry-tailored and robust but also highly scalable and adaptable. This further expands our capabilities, enabling us to deliver scalable, high-performance solutions built on Red Hat technologies. This co-creative approach ensures that we stay ahead of market trends and deliver long-term value to our clients.

In what ways does Red Hat’s modern, modular partner program contribute to the establishment of a world-class ecosystem team?
Red Hat’s modern, modular partner programme is the cornerstone of our world-class ecosystem. Its modular architecture accommodates a diverse array of partners, from industry experts, ISVs, cloud providers, OEMs, Global System Integrators (GSIs), to solution providers. This fosters a rich tapestry of collaboration and innovation. Our open-source culture further amplifies this by encouraging transparency, community contributions, and collective problem-solving. Comprehensive training and certification pathways ensure our ecosystem team stays abreast of the latest technologies and best practices. By enabling diverse engagement aligned with each partner’s unique strengths, we elevate the quality of our solutions, adapt swiftly to market trends, and collectively deliver exceptional value to clients.

How do the key changes to partner business models, such as the increase in cloud/XaaS sales and the use of marketplaces, impact the overall partner landscape?
The evolution in partner business models, particularly the surge in cloud and ‘Everything-as-a-Service’ (XaaS) offerings, coupled with the rise of hyperscaler marketplaces, has profoundly influenced the partner landscape. Red Hat’s ‘partner-always’ strategy and focus on open hybrid cloud are in perfect harmony with these shifts. The flexibility and scalability of cloud and XaaS models empower partners to deliver more nuanced, customer-centric solutions. Hyperscaler marketplaces amplify this by democratising access to cutting-edge technologies, extending partners’ reach to a wider audience. These platforms align seamlessly with Red Hat’s open hybrid cloud approach, providing the agility and interoperability essential for modern business solutions. The collective impact of these changes fosters a more agile, customer-focused ecosystem, driving innovation and delivering long-term value.

What role does investment in technical training play in the success of partner business activities?
Investment in technical training is a cornerstone for the success of partner business activities, aligning closely with Red Hat’s ‘partner-always’ ethos. In a landscape marked by rapid technological evolution, partners equipped with up-to-date technical skills are better positioned to deliver value-added solutions. Training enhances proficiency in leveraging open hybrid cloud environments, ensuring solutions are agile, interoperable, and scalable. It also enables partners to navigate the complexities of diverse technologies, from cloud to XaaS models, and to capitalise on opportunities presented by hyperscaler marketplaces. Ultimately, well-trained partners are more adept at meeting customer needs, fostering innovation, and driving long-term value in the ecosystem.

How does Red Hat prioritize the promotion of RHEL on all footprints to maintain its position as the best foundation everywhere?
Red Hat prioritises the promotion of Red Hat Enterprise Linux (RHEL) across all footprints to maintain its position as the best foundation everywhere. This is integral to our emphasis on open hybrid cloud solutions. We invest in optimising RHEL for diverse environments, including on-premises data centres, public clouds, and edge deployments. Comprehensive technical training ensures our partners are proficient in deploying RHEL across these varying landscapes. Through targeted co-marketing initiatives, educational programmes, and a strong marketplace presence, we collectively position RHEL as the go-to platform for scalable, secure, and resilient computing.

How does Red Hat’s focus on open source technologies and an open culture contribute to driving business innovation in organizations across industries?
Red Hat’s commitment to open-source technologies and an open culture is a powerful catalyst for business innovation across various industries. Open-source technology fosters a collaborative environment where ideas can be freely exchanged, leading to more robust and innovative solutions. This open approach extends to our emphasis on open hybrid cloud, allowing organisations to build scalable, flexible infrastructures that adapt to ever-changing business needs. Our open culture encourages participation and community building, multiplying the avenues for innovation. Consequently, organisations equipped with Red Hat’s open-source solutions are better positioned to disrupt traditional business models, accelerate digital transformation, and achieve long-term success.