Representatives of ICT businesses tell us about their participation in the much-anticipated tech event GITEX, as well as the offerings that will be presented by them at this must-attend mega event in the Middle East.
Held every year, GITEX, the largest technology show in the Middle East, makes a much-awaited return in 2023 for its 43rd edition from 16th to 20th October 2023.
It features the most-reputed and innovative minds sharing and the world’s most advanced companies sharing their insight to provide a roadmap on the shape of things to come in future in the technology world.
“The mega-event will gather the world’s most advanced companies and best minds to elevate business, economy, society and culture through the power of innovation,” says Jose Menacherry, Managing Director, Bulwark Distribution. UAE-based Bulwark Technologies is one of the pioneering IT specialized Value-Added Distributors in the Middle East.
GITEX serves as a meeting place for retailers, distributors, buyers, and experts from the industry, showcasing the latest products and innovations and identifying future opportunities.
“GITEX is a must attend Event for the Team of VAD Technologies and I would like to encourage everybody from the Industry to see it the same way. It’s the perfect Event to connect and reconnect with your Peers, Colleagues, Customers, Suppliers and even Friends,” says Mario M. Veljovic, General Manager, VAD Technologies, a technology distributor operating across the Middle East and Africa.
Mario M. Veljovic is a firm believer that having one week getting everybody together will help the distributor get the latest Insights and supports to prepare for future growth.
Garnering a resounding attendance of more than 1,000 expert speakers, 4,000+ companies and 100,000+ attendees from 170 countries, the event presents a host of network opportunities for stakeholders in the tech industry. With thousands of VARs, Resellers, System Integrators and Channel suppliers expected to descend on the Dubai World Trade Center, GITEX 23 is a must attend event.
“GITEX allows industry leaders from different verticals come together to showcase cutting-edge technologies, drive market trends, and lead impactful conversations that can accelerate the growth of the regional and global technology adoption and advancement,” says Loubna Imenchal – Head of Enterprise Business, Logitech AMECA.
Why Attend
As usually GITEX is a must attend event. Attending GITEX provides an opportunity for the attendees to showcase products and solutions, network, and exchange ideas with industry peers and reconnect with your colleagues, customers, suppliers and even friends. You will have the opportunity to learn from the ITC sector’s current leading lights and catch a glimpse of the future from tomorrow’s disruptors.
The best part of GITEX Global 2023 is that it brings industry peers, customers and partners together under one roof. “This is an opportunity for us to lead and drive impactful conversations about AI, analytics and digital transformation,” says Mahmoud El Yafi, Marketing Manager of SAS Middle East.
Different stakeholders attending the impending GITEX 2023 are set to leverage the opportunities presented in the event. “GITEX has always been a great space for us to meet both our partners and end-users, showcase our latest products, and connect with the tech industry, says Adrian Cafferkey, Regional Head – Middle East & Africa, PFU (EMEA) Limited – a Ricoh Company. He adds, “We see GITEX as a platform to communicate our re-brand directly with our partners and end-users. PFU will also be launching a number of key new products at the event.” PFU Japan has recently been acquired by Ricoh Japan.
GITEX 23 will give PFU the chance to demonstrate its new Ricoh branded products, while reconnecting with its partners and customers. “It’s also a great opportunity to emphasize our commitment to partners and the market and reinforce our core brand attributes,” says Adrian Cafferkey.
Products Showcasing
GITEX Global provides vendors and distributors valuable opportunity to showcase their latest products and innovations in Cybersecurity, AI and Analytics, Communications & Technology industries. With an intense focus on boosting the IT security, communications & technology industries in the Middle East region, Bulwark Technologies has an array of internationally acclaimed products lined up to be showcased at Gitex Global 2023.
“Bulwark will highlight its end-to-end security solutions and customer-centric distribution strategies during the mega-event,” says Bulwark’s Jose Menacherry. You can find Bulwark ‘s end-to-end security solutions at the Cyber Valley division at Stand D-40, Hall:24, Dubai World Trade Center (DWTC).
Bulwark will announce some major partnerships and demonstrate their ‘Best in Class’ products and solutions and elaborate on their collaboration with key vendors to act as their extended arms in the Middle East Region.
The products and solutions the top-tier Value Add Distributor will present at the event include Enterprise Email Security & Archival, Data Classification, Data Security, Data Loss Prevention, Web Vulnerability Assessment, Penetration Testing, Integrated Vulnerability Management, Workplace & IoT Applications, Workspace Virtualization, Secure Remote Access, Digital Rights Management, Robotic Process Automation (RPA) solutions.
Cybersecurity Taking center Stage
“For Gitex, we employ a two-pronged approach. We not only showcase optimum technologies catching pace in this region, but also introduce new technologies that are gaining acceleration for their ease of use across the globe. Our approach this year has been driven based on a strong demand in the security distribution market,” says Jose Menacherry.
Visitors to this 43rd edition of the world’s largest Technology Exhibition will be able to get first-hand experience of two of Logitech’s groundbreaking video collaboration products: the Logitech Rally Bar Huddle and the Logitech Sight AI camera. “We will also be showcasing our ergonomic solutions such as our Ergo K860 split keyboard to help hybrid workers elevate their personal workdesks,” says Loubna Imenchal of Logitech. You can find Logitech products at H1 – D90 at GITEX 2023.
PFU will showcase some of its products under embargo to a select audience, as well as highlight acquisition news to its partners. “We will have the full range of Ricoh branded scanners and unveil new products in categories we hadn’t tapped into before, namely our first product in Ricoh’s Smart Meeting Device category: The Ricoh Portable Monitor.” Adrian Cafferkey of PFU (EMEA) Limited – a Ricoh Company. Visitors can find PFU products in Concourse two, at booth number CC2-17 at GITEX 2023.
GITEX Global provides us AI, Analytics and MarTech leader SAS with a valuable opportunity to showcase the latest developments in AI and Analytics. The company will present live demos to showcase first-hand the power and potential of these technologies when leveraged in private and public sectors. “Our partners will also deep dive into specific solutions and provide an in-depth overview of SAS capabilities to SAS visitors,” says Mahmoud El Yafi, Marketing Manager of SAS Middle East.
Visitors can find SAS products and solutions at Stand No: H6-A10, Hall 6 at GITEX where the company will be exhibiting a strong and comprehensive portfolio of cross-industry solutions.
VAD Technologies will showcase its disruptive high performance technology product and solutions portfolio. Furthermore, this pioneering IT specialized Value-Added Distributor will join its strategic vendors on their stands to allow its channel partners and their clients to learn about the latest innovations and AI empowered solutions its vendors have to offer.
As always VAD Technologies will be present in this year’s GITEX. “You can find the VAD Team on our Booth in Hall 2 Stand C1, as well as on Pure Storage’s Booth in Hall 7 Stand B50,” says Mario M. Veljovic of VAD Technologies.
At the end of GITEX, ICT businesses hope to emerge with strengthened partnerships and successful product launches.
