Sharaf DG partners with RetailNext to enhance shopper journey

Sharaf DG has announced its partnership with RetailNext to power its in-store data-sharing platform. Speaking at the recent RetailNext Executive Forum 2023 in Louisville, Kentucky, leaders from Sharaf DG shared with 100+ C-suite retail executives how RetailNext’s comprehensive store data drives retail intelligence in its physical locations and has laid the foundation for future data monetization programs.

While building its in-store data-sharing platform, Sharaf DG turned to RetailNext to provide accurate store traffic and conversion, plus a more comprehensive analytical view of their shoppers’ journeys through their stores. The RetailNext store data, combined with other data sets such as staff data, demand forecasting and inventory management, provide a clear picture of brand performance.

Using RetailNext’s tailored advanced analytics approach, Sharaf DG is able to collect vital data that answer important business questions for brands, such as what percentage of customers visiting a store enter a brandbox and how many of those customers spend more than 10 seconds in a brandbox down to the average seconds a shopper spends in a particular square foot in a brandbox. Additionally, data from RetailNext’s Full Path Analysis indicated better ways to optimize staffing presence, highlighting instances where more staff on hand would have maximized sale potential.

“We have combined the full suite of data from RetailNext with our operational data from other systems to provide actionable insights to our brand partners at every shop in shop. Not only are we benefiting from the data internally to optimize in-store operations, but the many brands we work with access ezInsights through a portal to make data-informed decisions about their businesses to improve performance,” said Sharaf DG CEO and Founder, Nilesh Khalkho.

“As the leading electronics and appliance destination in the region, Sharaf DG is the standard bearer among its peers and RetailNext is honored to serve as the technology backend that powers its end-to-end, data-driven operations across the entire shopper journey,” said Alexei Agratchev, CEO and Co-Founder for RetailNext. “We are especially proud of how our partnership is producing valuable data for the brands that Sharaf DG works with and we are excited to explore other ways in which our data supports future business projects.”