Provenir has announced the appointment of Basil Macklai as the Director of Sales in the Middle East. In his new role, Macklai will play a pivotal role in helping to drive the company’s sales strategy for the region, leading and expanding Provenir’s footprint across the Middle East. He will be responsible for implementing go-to market strategies that will align with Provenir’s vision of expanding its data and AI-powered risk decisioning solutions to financial services organisations in the region.
With a career spanning nearly 15 years in sales, business development and revenue operations, Mackai brings a deep understanding of the Middle Eastern market, which will be instrumental in driving Provenir’s growth and success in the region. Prior to joining Provenir, he held a number of senior leadership positions, including at IDnow GmbH and Grabba International, where he not only excelled in driving new business opportunities by identifying strategic partnerships to reach new customers, but he also demonstrated proficiency in maintaining and managing key relationships to foster revenue growth.
The Middle East holds strategic importance to Provenir’s mission of expanding its global presence, with $1.37 billion invested in the region’s fintech sector last year, according to Fintech Global. Provenir will continue to deliver its innovative offering of helping financial services providers make smarter decisions faster with a data and AI-powered risk decisioning platform that drives improvements in the customer experience, access to financial services, business agility, and more. Based in Dubai, Mackai will play an integral role in fulfilling Provenir’s commitment to this crucial region.
“Provenir is entering a critical and exciting stage of growth, with accelerating demand for our solutions by financial institutions in the Middle East,” said Adrian Pillay, Provenir’s Vice President of Sales for Middle East and Africa. “We’re thrilled with the appointment of Basil to lead our sales operations in the region, bringing deep sector expertise and an invaluable understanding of the market. Basil’s extensive experience in driving business development will make him a fantastic asset to the team as we continue to expand our global footprint.”