Samsung brings its ‘phygital’ space to Dubai Mall

Samsung Gulf Electronics has announced the launch of its latest pop-up store in Dubai Mall, once again bringing its online offering,, to a physical creative space. As part of its ‘Nowhere better than’ campaign, the pop-up store allows customers to experience the best of Samsung’s cutting-edge products across multiple categories, just in time for Eid Al Fitr.

Through the pop-up, the brand has combined physical and digital experiences in the same space. By integrating the two, customers can explore the many benefits of shopping for Samsung’s products online while having a hands-on experience of the latest offerings.

In March, Samsung launched its first-ever online store pop-up at Mirdif City Centre, showcasing its Ramadan offers. The latest pop-up at Dubai Mall will focus on Eid offers and provide visitors with access to a diverse range of Samsung products, including mobiles, tablets, TVs, gaming monitors, home appliances, and more.

Shafi Alam, Head of Direct-to-Consumer Business & Corporate Marketing at Samsung Gulf Electronics, said:  “As we approach the joyous occasion of Eid Al Fitr, we are excited to bring our latest pop-up store to Dubai Mall, offering our customers the perfect opportunity to invest in gifts for their loved ones. A flawless fusion of physical and digital spaces, the pop-up provides customers with a unique opportunity to explore the innovative world of Samsung products, while enjoying the benefits of online shopping. These experiences represent our efforts to provide consumers with an opportunity to truly personalize not only their products, but their shopping journeys as well. “

The interactive pop-up, located at the Star Atrium on the lower ground level of Dubai Mall, will feature experience zones inspired by different lifestyle themes, such as home entertainment, fitness, gaming, and more. Visitors can experience the capabilities of the latest Samsung innovations, such as the Galaxy S23 Ultra, Galaxy Watch 5, Neo QLED or OLED TVs, and Bespoke microwaves, refrigerators, or lifestyle TVs such as The Frame.

Samsung is also offering exclusive discounts and deals on a selection of its most sought-after products as part of its Eid campaign. Customers can enjoy up to 40% discounts across mobiles, tablets, TVs, and home appliances when shopping online or at the pop-up store.

The Samsung Eid pop-up is open daily from 10 am to 10 pm, from April 21 to April 30.

Shopping on is convenient, with 24-month installment payment plans, free shipping and returns, doorstep trade-in evaluation, extended warranty via Samsung Care+, secure payments, trade-in offers, reward points, and access to Samsung experts.