Hisense successfully concluded this year’s Hisense MEA Partners Conference in Qatar that was attended by 150 distributors, partners, and top executives from the company. After the conference, all the partners witness the Argentina and Croatia semi-finals of the FIFA World Cup Qatar 2022 in live action, of which Hisense is an official sponsor.
Under the theme of ‘Beyond Limits’, the aim of the Hisense MEA Partners Conference was to inspire attendees to achieve further growth and drive Hisense to become market leader in the region’s appliance and electronics retail segment.
“We have had a great 2022 and our next year’s objective is to be the top performer in all the markets,” said Jason Ou, President of Hisense Middle East & Africa. “The brands overall strategic approach has accelerated the brands positioning and competitiveness which we have witnessed in our increasing product demands. Parallelly, FIFA sponsorship was a big advantage for Hisense to increase its brand equity and awareness that gave us humungous exposure to lead in the market.” Another highlight of Hisense’s achievements lies in its enhanced operation capability. By incorporating the local culture and Hisense management philosophy, Hisense has successfully built 66 overseas companies, 23 R&D centers and 31 production bases, striking success in the global markets.
Key growth pillars include product competitiveness achieved through the launch of technology products that will further expand the current product line-up. Hisense will also be focusing on penetrating the market across the MEA region to consolidate market share and fortify dominance in key regions. Lastly, Hisense will continue to build brand equity and raise awareness through various marketing initiatives, along with improving the current business infrastructure, establishing dedicated production bases and research & development centres to expand the service network, and launch additional brand stores across the MEA region over the next three years.
Furthermore, at the event, the attending partners also got a chance to witness the latest Hisense display technology like Laser TV, premium range of ULED TV, Smart range of Home Appliances as well as the latest Mini-Led 8K TV model.