e& launches the FutureNow Sustainability Call

e& (formerly known as the Etisalat Group) has announced the launch of its collaborative initiative; the FutureNow Sustainability Call. As part of the Group’s overarching FutureNow campaign from e& enterprise, the global technology conglomerate is inviting technology and digital solution scale-ups to develop, sustainable solutions towards reducing energy consumption across the UAE’s e& mobile network sites.

This new sustainability challenge is a call to the public that builds on e&’s declaration of net zero targets by 2030 at the 27th UNFCCC Conference of the Parties (COP27) in Egypt, aiming to reduce carbon emissions across operations and accelerate efforts to contribute to global climate action by focusing on key initiatives to reduce its carbon footprint by prioritising energy efficiency and renewable energy supply.

Through the FutureNow Sustainability Call, e& strives to harness the ambition of scale-ups globally and tap into the technological solution talent in the market to develop cutting-edge sustainable solutions and reduce reliance on the country’s electricity grid at mobile sites.

To be eligible to take on the challenge, submitting scale-ups must send their proposals including solutions geared towards green energy monitoring and management and consider contributing to emission reduction by applying innovative technology concepts at more than 11,500 mobile network sites in the UAE.

The resulting pitch solution should be suitable for implementation in e& OPCOs, across several countries and mobile networks. Scale-ups interested in participating must submit their applications by the 31st January, 2023 via futurenow.ae and, if selected, they will join a nine to 12-week programme, collaborating with experts from e&, becoming a partner and launching the sustainable innovation solution to the market.