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Pure Storage Named a Leader in Magic Quadrant for Primary Storage
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Pure Storage Named a Leader in Magic Quadrant for Primary Storage

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Pure Storage has announced it has been positioned by Gartner as a Leader in the Magic Quadrant for Primary Storage. This marks the ninth consecutive year of recognition in the Magic Quadrant for Pure Storage. This is also the third consecutive year that Pure Storage has been positioned highest on the Ability to Execute axis and furthest on the Completeness of Vision axis, which we believe validates its leadership across the enterprise storage industry.

Pure Storage’s FlashArray product line began as a pioneering all-flash storage array built for high performance block storage-based applications. Since then, it has expanded beyond block to also include file storage use cases from a single array without losing any of the performance, ease of use and reliability that has become synonymous with Pure Storage.

The current FlashArray family includes the performance-optimized FlashArray//X and FlashArray//XL models, built to handle the most data intensive workloads at almost any level of scale; the QLC-based FlashArray//C, which is rapidly making hybrid and disk-based storage arrays obsolete from a price and performance standpoint; Pure Cloud Block Store, a cloud-based, data services-rich offering allowing enterprises to confidently run business critical application in Microsoft Azure and AWS; and most recently, Pure Fusion, a SaaS control plane enabling customers to transform storage arrays into an autonomous storage-as-code platform providing cloud-like self-service for end users. The full portfolio of products is now underpinned by Pure Storage’s AIOps platform in Pure1®.

“We believe Pure has become the clear leader in disrupting the storage industry,” said Shawn Hansen, VP and General Manager, FlashArray, Pure Storage. “We led with the first designed-for-flash enterprise array and as-a-service business models. Now as we’ve unveiled the industry’s first self-service, storage-as-code product, the market is entering the next stage of rapid change as it speeds towards the simplicity and automation of a cloud operating model, everywhere.”

FlashArray has achieved several milestones over the past year, including:

  • Introduction of FlashArray//XL: The newest member of the FlashArray family, FlashArray//XL is designed for mission-critical, platinum tier enterprise applications – from massive databases to containerized and cloud-native apps. FlashArray//XL delivers unmatched performance and scale with a nearly 80% improvement in IOPS.
  • General Availability of Pure Fusion: Pure Fusion is now generally available, offering not just a self-service provisioning user experience but also a Storage-as-Code experience that enables developers to tap into even faster provisioning and the autonomous backend to support cloud scale.
  • Heightened Data Security with the release of Purity//FA 6.3: the latest Purity//FA release delivers always on data protection for enterprises everywhere. Auto-on SafeMode Snapshots adds protection that is on by default, providing immutable protection, without the need to change an organization’s existing setup, environment, or processes.
  • Impact on Enterprise Sustainability: The FlashArray family supports enterprises’ most strategic sustainability initiatives, helping customers to dramatically reduce their energy use and environmental footprint. With FlashArray products, customers can achieve up to 84.7% in direct energy savings compared to competing solutions.

“Magic Quadrant” reports are a culmination of rigorous, fact-based research in specific markets, providing a wide-angle view of the relative positions of the providers in markets where growth is high and provider differentiation is distinct. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables organizations to get the most from market analysis in alignment with their unique business and technology needs.

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