In conversation with Channel Post MEA, Shailendra Rughwani, Chairman, Experts Computer Group states that their 27 years of continuous association with GITEX has been extremely satisfyingly and rewarding
How would you define your Experts Computers and what prompted you to participate at this year’s GITEX?
Experts Computer is one of the leading IT Hardware companies in UAE, distributing and selling some of the world’s leading brands. We started our association with GITEX in 1996, this year it will be our 27th year of continuous participation at the world’s largest tech event. Year, after year GITEX has been fruitful for us and has contributed to our growth and this year also we don’t see it differently.
What products or solutions will be the highlight for you this year at the show?
Experts Computer carry most of the leading IT Hardware brands in their portfolio. Apart from the regular IT products, we will be showcasing the latest Interactive Flat Panel models from Horion, which can run on Android and Windows dual system. The company will also present a wide range of projectors from ViewSonic & Sony.
How important is channel for you and which are the new geographies are you looking to expand?
Experts Computer is only in the business of B2B sales and channel is the most important medium for us. Over the years, we have created a strong network of partners and associates that is spread across 70 countries worldwide. Having said that, we are always open to business and look ahead to joining hands with like-minded people from any geography to work and develop long-term relationships to grow together.
What is the key message that you would like to pass on to your partners attending GITEX?
We will continue to identify and introduce the best-of-breed products and services to our partners. Together with our partners, we have overcome the strong headwinds from the Covid pandemic. Now also, working together with our partners, we strive to scale new heights.
What does your company hope to achieve at the end of the show?
We will strengthen our relationship with our existing partners and look forward to working with new partners in different countries.
Where can we find you at GITEX? (booth no and hall no)
Visitors at GITEX can Experts Computer in Hall 3 at stand number F-35 and we are looking forward to welcoming everyone.