Home Appointment Cisco announces the appointment of Sayed Hashish as VP for Customer Experience CX, Middle East & Asia
Cisco announces the appointment of Sayed Hashish as VP for Customer Experience CX, Middle East & Asia
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Cisco announces the appointment of Sayed Hashish as VP for Customer Experience CX, Middle East & Asia

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Cisco has announced the appointment of Sayed Hashish as Vice President for Customer Experience CX, Middle East & Africa, succeeding Adele Trombetta who was promoted to Vice President for CX, EMEA in late 2021.

Hashish, a 24-year technology veteran of Microsoft, brings more than three decades of diverse experience in executive leadership and digital transformation to the wider region.

Prior to joining Cisco, Hashish was General Manager, Microsoft UAE, where he spearheaded planning and growth initiatives that enabled and empowered digital transformation in the UAE. Before that, he was Regional General Manager for Microsoft Gulf where he successfully launched the company’s Middle East Cloud regions.

In his new role, Hashish will help shape Cisco’s strategic CX direction in the Middle East & Africa, with a strong focus on leveraging technology to support digitization, innovation and social inclusion. He will help build customer loyalty and ensure customers take full advantage of Cisco’s software, services, and subscription offerings.

Commenting on his appointment, Hashish said: “I am thrilled to join Cisco. I have always admired the trust Cisco enjoys from its customers and partners which uniquely positions us to drive digital transformation with our customers and enable the Middle East and Africa region to take full advantage of opportunities technology creates. I feel privileged to be part of the Cisco’s transformation journey and support the team in building great capabilities that unleash market potential and accelerate growth.”

Hashish holds a Bachelor of Science in Physics from the American University in Cairo.

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