Simon Hill, Managing Director for EMEA and APAC at Vasion, speaks about the advantages of serverless printing infrastructure that PrinterLogic is set to showcase at GITEX 2022.
How would you define your organisation and what prompted you to participate at this year’s GITEX?
PrinterLogic is the world leader in serverless printing infrastructure. The Middle East and Africa market is a high potential growth market for our company. With GITEX being the biggest regional technology event, it is the perfect platform for us to expose our brand and capabilities and enter into high-level discussions with customers and the channel in order to gain insights that will help us tailor our offerings to the needs of the market.
We are also looking to strengthen our channel ecosystem by signing new partners that share our strategic vision and can help us penetrate the market.
What products or solutions will be the highlight for you this year at the show?
Vasion will be bringing PrinterLogic, the world leader in serverless printing infrastructure, to GITEX Global 2022. PrinterLogic supports the future of work and the hybrid workplace. Customers can confidently and securely ensure their organization can deliver best-in-class serverless print management, wherever work happens.
The elimination of the physical infrastructure is a critical step in an organization’s digital transformation journey. Print servers cost a lot of money and time relating to provisioning, licensing, cooling and powering, physical security, on-going management and maintenance including upgrades, virus scans etc. PrinterLogic modernizes enterprise print management by eliminating all print servers and delivering a highly available Serverless Printing Infrastructure, thereby eliminating all these costs.
By moving from print servers to a cloud-native solution like PrinterLogic, companies significantly reduce the pains associated with deployment (no more scripting or GPOs), ongoing support (customers report 60-90% less print related IT support calls) and significantly lower resolution times. They also eliminate the security vulnerability of print servers – PrintNightmare.
With the centrally managed Direct IP printing platform delivered as a SaaS application, enterprises can empower end users with mobile printing, secure release printing, and many advanced features that legacy print management applications can’t provide.
How vital is the channel for you and how do you enable channel partners to work with you?
The channel is of huge importance to our success in penetrating the market. Growth is a big focus for us over the next 4 years. We have just recruited a new Channel Director. We are making changes to our channel program next year as well, and we are really excited at the size of the opportunity and high-level capabilities of potential partners in METAR.
What is the key message that you would like to pass on to your existing/prospective partners attending GITEX?
Channel partners have a distinct advantage working with PrinterLogic. The print management software market is worth circa $650m worldwide and this is all driven by Managed Print Service (MPS) contracts. However, only around 40% of print is covered by MPS. The potential of the market is closer to $1.6bn. As organizations move to cloud-native print management they will want a solution that manages all their printers, and this is what we do best.
Where can we find you at GITEX? (booth no and hall no)
PrinterLogic will be exhibiting from stand number H4-62.