URSOR – a safe browser and search engine for kids officially launched

URSOR, a safe browser and search engine for kids, officially launched by ed-tech veteran Filippo Yacob to give children aged 4-12 freedom to explore, learn, and create online whilst keeping them protected from harmful content and maintaining their privacy at all times.

URSOR was created to protect children whilst they explore the internet. It allows them to access essential learning materials, have fun, and discover new interests online. This is all achieved in a safe space where parents can take comfort knowing that their child is not tracked on any site they access and inappropriate content is filtered out. URSOR, essentially creates a “kid-first internet” of approved content by parents that care, and enhance their learning whilst on a device.

URSOR, allows kids to access quality content on the Internet safely. It is a London based, employee owned company, that was launched to address this problem. URSOR co-founder and CEO – Filippo Yacob, an Ed-tech veteran and Forbes 30 Under 30 list maker, alongside Co-founder and CTO – Dr. Joe Brown, who holds a PhD in Machine Learning from Oxford University, and product designer Alexis Bardini have teamed up to create an all-in-one app solution that brings a safer and more creative internet experience to families.

Filippo Yacob comments, “The Internet is great, but it wasn’t built for kids… Digital childhoods are a phenomena that busy parents today simply have to deal with. I just wanted a tool that would make the Internet a better place for my own children and the children of my friends, but I quickly realized that tool didn’t exist, and that safe access to the internet is a problem shared by every single parent with an Internet connection. Our mission at URSOR is to make the internet a tool for parenting, as opposed to something parents have to worry about.”

URSOR takes a human first approach to curating the links children are able to access and browse through, creating what they call a “kid-first Internet”. The videos, websites and experiences accessible are all hand-picked by a team of parents that care, not by a recommender system. The children-focused app also gives parents access to tools such as screen time management, a simple dashboard that gives them visibility on what their children are searching and clicking on, and the ability to block other apps while using URSOR to prevent children from erratic app hopping. Unlike other Browsers and Search Engines that generate revenue by serving ads and selling user generated data, URSOR doesn’t generate any revenue from advertisers or sponsors, and collects no data from its customers.

URSOR is available for download on the Apple store for IPads only (Android and mobile coming soon), offering a complimentary two-week trial, followed by a low monthly subscription rate of $9.99 or annual fee of $83.99. A small price for peace of mind.