Xerox Emirates to exhibit their flagship print applications at Gulf Print and Pack 2022

With Gulf Print and Pack 2022 kicking off, Xerox Emirates will be exhibiting live demonstrations of their flagship digital production engines and 3D Print applications to promote the scope and capabilities of their latest digital solutions.

The main showcase will be the Xerox Iridesse Production Press with the Xerox HD EA Fluorescent Pink Dry Ink as the latest colour on display. It is demonstrated with CMYK and other metallics for some truly vibrant palettes alongside the Xerox Versant 280 Press. Both presses are displayed with the latest High Capacity XLS Vacuum Feeder that allows customers to advance core capabilities with every job, boosting productivity and functionality for extra‐long sheets (XLS).

With specialty printing as one of the fastest growing digital segments, Xerox will announce the new fluorescent pink colour as part of their range of adaptive CMYK+ dry inks and is a true UV-light-activated fluorescent ink. Such innovations are creating new possibilities and increased margins for Xerox customers. The Xerox ‘Beyond CMYK strategy’ is all about enabling commercial printers to deliver eye-catching colours and embellishments like glittering golds, stunning silvers, and now vibrant pinks, to close the ever-decreasing gap between offset printing and digital.

Xerox Emirates will also showcase 3D Printed samples produced on the ElemX 3D printer which has its much-expected launch in the market this quarter. ElemX is a ground-breaking 3D metal printer that’s quicker and safer to use in order to address supply chain challenges for transportation, aerospace, defense and industrial manufacturing. The printer is easily deployed, requiring no special facility modifications for operation. Unlike many 3D printing technologies, the ElemX requires minimal post-processing and therefore provides a faster time-to-part.

Customers will also have the opportunity to interact with experts from leading technologies like XMPie Personalized Communication Software and Xerox FreeFlow Core. XMPie technology explores data-driven print and variable data printing, web to print solutions and multichannel campaign management tools in a single, scalable platform that engages audiences with personalized communications across print and digital media touchpoints.

Simon Howells, General Manager, Xerox Emirates, said: “As a long-standing trusted source for innovation and print in the UAE, Xerox Emirates is pleased to showcase our latest digital offerings at Gulf Print and Pack 2022. Xerox drives innovation at the core of what we do and who we are. From 3D printing to advanced Artificial Intelligence applications, we are not only thinking about the future, but also making it. With the print world rapidly evolving, Xerox Digital Services are resonating with customers to help them navigate their digital transformation with intelligent document processing and personalized customer communications.”

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