SAP to showcase its customizable solutions for digital transformation at COMEX

Amid the rapid pace of digitalization across Oman’s government and private sectors SAP SE is showcasing its customizable solutions for digital transformation at COMEX, the Sultanate’s largest technology, communications, innovation and digital transformation show held from 23 – 25 May at the Oman Convention & Exhibition Centre.

Waheed Al Hamaid, SAP Executive Director of Business Development in Oman, says SAP’s participation at COMEX is focused on enabling entities to align with Oman’s Vision 2040, which includes developing information and communications technology.

Al Hamaid explains that having identified current market priorities through public sector research, SAP is highlighting its solutions for the intelligent enterprise, supply chain management, human experience management and intelligent spend management during COMEX. “A recent SAP-commissioned survey of IT decision-makers in Oman and other GCC countries showed that areas of priority for digital investment in 2022 and beyond include human capital management, enterprise resource planning (ERP), core business solutions and procurement,” he says.

Al Hamaid points out that there are several factors that make this year’s COMEX event in Oman particularly important. “First, the pace of digital transformation across Oman and the whole GCC has accelerated as a result of the COVID-19 pandemic, according to our survey results. Second, we were delighted to see that Oman’s current focus on digital transformation was recognized by the Arab ICT Ministers Councils, which selected the sultanate as the Arab Digital Capital for this year. COMEX 2022 is, therefore, an ideal venue for sharing knowledge and ensuring that all entities in Oman – whether private or public, large or small – can find solutions that meet them where they are, and accelerate their journey to becoming an Intelligent Enterprise.”

SAP is a diamond sponsor at the COMEX event, hosting visitors at its booth alongside co-sponsors Indus Novateur, Inflexion, Phoenix Egypt, Kaar Tech, Apsolut (Ariba Partner) and Capita Integrity. In addition, SAP Oman Executive Director, Business Development, Waheed Al Hamaid will feature in a panel discussion on Careers in AI to be held during the event. COMEX visitors can find SAP Stand E 22 Oman Convention & Exhibition Centre.