Dynabook partners with Metra Computer to strengthen its business in Saudi Arabia

Dynabook Europe GmbH has signed an agreement with one of the leading value added distributors in the region, Metra Computer Group to distribute Dynabook’s B2B mobile computing products and services in Saudi Arabia.

This move has been taken by Dynabook MEA to strengthen the business in Saudi Arabia and represents the next stage in achieving the company’s strategic plans to move to a two-tier business model in the region, in order to drive market exposure, business growth and improve supply efficiencies.

Metra Group has over 30 vendors, 500 regional employees, 6500 partners and resellers, with a solid presence across multiple regional markets as well as the USA.  Representing the leading brand names in the IT industry, the Group excels at creating effective and beneficial distribution networks of service and knowledge, with a keen focus on logistics, effective marketing programs, financial services, product aggregation, maintenance, staff training and technical support.

Alexander Malienko, Business Unit Director Middle East & Africa, Dynabook Europe GmbH said “With many ground-breaking infrastructure developments and digital transformation projects across the public and private sectors in the pipeline in Saudi Arabia, designed to achieve their ambitious ‘Vision 2030’ plans, the time is ripe to establish a more robust presence with our products and solutions that are 100% designed for the B2B customer, and in particular growth sectors like healthtech, edutech, and fintech.  We are grateful to our existing channel partners for their ongoing support, and look forward to continued success for all as we take this next exciting step with Metra.”

Commenting on the signing, Mohamed Amer, VP Metra Group said “we are delighted to partner with Dynabook, driving demand for their exciting range of market leading business laptops and mobile computing solutions in the Kingdom of Saudi Arabia, through existing and new channel partners.  With the acceleration of digital transformation projects in the Kingdom, Dynabook is well-placed to satisfy the stringent demands of organizations looking for the best quality and most innovative tech solutions, and we are excited to helping to drive their future success through our value-added services for channel partners.”