Keyston IT Distribution has announced the full acquisition of Al Masa. The acquisition includes Al Masa’s offices, its teams and its existing deals with local and international manufacturers. The deal confirms Dubai’s position as a magnet for innovation-based investments and a ground for those seeking to launch their ambitions, projects, and businesses across the global horizons.
As a result of the new deal, Keyston’s mandate seeks to contribute to the growth of technology companies, drive digital transformation, and technological prosperity, as well as help customers implement their strategies as per the needs of the digital economy.
The acquisition was announced at a ceremony attended by representatives of the top technology companies in the hardware and technology industry. Keyston’s operations will commence from Dubai and expand across the GCC region and Iraq with future plans to expand to most international markets.
Mahdi Amjad, Founder and CEO of Keyston, said, “We are launching from Dubai a new era in the distribution of various information technology products, and we are fully confident in the ability of our team to strive and innovate modern solutions to achieve an unprecedented qualitative leap in this growing sector, which we have pioneered and excelled at.”
Amjad also stressed that Keyston, with its expertise in international and local supply chains, specialised retail markets, and partnerships in the technology sector, is positioning itself strongly as a leading distribution company in the region to become the trusted partner and authorised distributor for traders who want to obtain the best information technology devices and network solutions for individual dealers, companies, departments, and institutions in the private and government sectors.
Keyston’s aim is to provide unparalleled distribution services for the best and latest information technology solutions to its customers, including retailers and integrated system providers. Moreover, the company will offer its expertise and technical services to ensure the prosperity of markets and meet needs through customised solutions and services.
