Etisalat UAE announces its unique partnership with Samsung

Etisalat UAE, part of e&, today announced its unique partnership with Samsung to become the master distributor for the entire range of smart devices and solutions and operate the marketing, supply and distribution of its products.

The Memorandum of Understanding (MoU) is in line with e&’s commitment to delivering outstanding holistic experiences to all customers. It was signed on the sidelines of the Mobile World Congress (MWC) in Barcelona last week in the presence of senior executives from both e& and Samsung.

The partnership will ground Samsung as one of the leading brands in the UAE while positioning e& as the primary digital age retailer for Samsung Gulf. It will extend Samsung’s exclusive products and offerings to more than 40 categories to include their entire consumer and business portfolio, such as smart home solutions, enterprise solutions, accessories, and more.

The move will make Etisalat UAE the biggest player for Samsung products in the region, also opening the way for introducing value-added services powered by Samsung technology.

Khaled ElKhouly, Chief Consumer Officer of Etisalat UAE, said: “This strategic partnership is aligned with our vision to become a global technology player, through innovative partnerships and more tailored and unique propositions for the benefit of our customers. The MOU will take our relationship with Samsung to the next level as we enhance the value we bring to customers while working in synergy to deliver smart digital solutions for the people and companies we serve across various verticals.”

Seong Hyun Lee, President, Samsung Gulf Electronics, Samsung said: “Our partnership with Etisalat UAE, part of e& is one drawn by resilience and continuous strife for innovation as we expand our solutions to the entire UAE, catering not only to the mobile phone demand but our entire range of smart devices – effectively responding to our customer expectations and needs. This MoU represents yet another milestone in our ongoing partnership and I am delighted to partake into the new digital era together.”

Etisalat UAE, part of e& has been working closely with Samsung Gulf since the beginning, bringing exclusive launches and offerings, including a 36-month instalment plan, the first of its kind in the market. The opportunity set by this renewed partnership for direct supply and distribution development is a milestone and presents a vast growth potential.