Canon launches the “Perfect Choice-Redefined” program

Canon Middle East launched the “Perfect Choice-Redefined” program as a part of its SI-VAR Programme that is designed to empower, reward, and support the UAE’s System Integrators (SIs) and Value-Added Resellers (VARs).

The integration of B2B and B2C portfolio is part of Canon’s broader strategy to boost its complete portfolio of printing and scanning solutions for small businesses through SIs and VARs. This move also further demonstrates Canon’s support to their advancement as key contributors to UAE’s economic diversification policy.

Venkatasubramanian Hariharan, Managing Director, Canon Middle East and Turkey said “Though this programme, Canon seeks to collaborate closely with partners to ensure that they have an in-depth grasp of our products and technology for a comprehensive printing and scanning solution. We recognize the need to assist our UAE partners in setting up and delivering Canon’s products and solutions, especially in this tech-driven time when there is a growing demand for reliable printers in digital printing and scanning. We value our partners, and we want to ensure that they too will unlock the full potentials of their businesses. The SI-VARs programme provides support through continuing education, assistance, training, as well as tools for our partners in the country.”

The event was followed by an award ceremony wherein Canon recognized Blue Bell Computers and Oasis Mountain Trading as Platinum Partners, and Astro Era General Trading and Compu Super Store as Gold partners. The awards were presented by Shadi Bakhour, B2B Business Unit Director and Binoj Nair, B2C Business Unit Director.

Binoj said “The Perfect Choice – Redefined program is unique in a way, as it was designed based on the needs of our SI-VAR partners to cater to the needs of their customers. The SME Sector is on a focus sector in the UAE, and by focusing on this sector with Canon’s print solutions we believe that our partners will benefit from the growth in this sector.  We have been working closely with SMEs and SMBs in the UAE and we look forward to continuing supporting the digital innovations and development in this sector.”

On his part, Shadi said “Canon believes that employees, suppliers, and partners are vital components in achieving success in any organization. The integration of B2B products empowers system integrators and value-added resellers to position Canon as a print solution provider, as they cater to the requirements of SMEs and SMBs.”