The Middle East’s leading Esports organisation NASR ESPORTS has partnered with TikTok. The collaboration aims to provide the TikTok community with exciting high-quality gaming content from pro players and content creators alike.
The partnership will see the team’s newly re-designed kit carry TikTok branding on it. This collaboration will also include exciting new content ventures that will engage both parties with the MENA’s ever-growing gaming community and enthusiasts.
Thajudeen Abdul Kadhar, Head of Marketing, Growth and Influencers for NASR ESPORTS, said: “TikTok is today’s most influential platform for any organisation, brand, or even group of friends. The platform’s growth is astounding, and we are excited more than ever to reach our target audience by working closely with TikTok.”
Hany Kamel, Content Operations Director at TikTok MENA, noted: “At TikTok, we pride ourselves for bringing together communities with diverse perspectives over a shared love of sports, athletes, and the teams they care about. With esports content being hugely popular in our community, we’re sure the partnership with NASR ESPORTS will bring value to our growing sports community in the MENA region.”
NASR ESPORTS’ TikTok page has already attracted significant interest from viewers in the last few months, with dozens of videos already reaching tens of millions of the Middle East’s gaming audience.