Enviroserve and Dubai Diamond Lions club’s for e-waste awareness drive

Dubai’s first and only E-Waste Processing Facility Enviroserve celebrated International E-waste Day on October 14 by carrying out various activities to raise awareness on this occasion and by joining hands with Dubai Diamond Lions Club’s drive.

The Club as part of their global cause Environmental awareness, has initiated the E-Waste Recycling Awareness Campaign. The Club will advocate the importance of e-waste recycling through the collection of e-waste from the public. The Campaign will run for 6 months with various activities planned in partnership with Enviroserve.

Talking on the occasion Lyes Yahiaoui, CEO- Enviroserve, said, “We are living in a consumer driven market, where we all want the new and the latest, therefore there is a fast-growing number of unwanted devices, these products then end up accumulated in the environment, polluting habitats and harming people and wildlife. Enviroserve has been at the forefront in creating awareness and educating the community on the importance of e-waste recycling. This year we have conducted various activities which include launching a video on e-waste on our social media channels, facilitation of unknown recyclers of Enviroserve, and supporting the Dubai Diamond Lions club in their e-waste awareness drive. With these activities, we are hoping to make a difference and promote healthy and sustainable living among the people of the UAE.”

Lion Augusto Di Pietro, International Representative & Coordinating Lion Officer Middle East added, “We live in a society of consumers and throwaway, where electronic gadgets are quickly discarded as newer and more attractive products come to the market. We as Lions, in partnership with Enviroserve, will advocate and bring awareness within our community that E-waste is the fastest growing waste in the world. If such waste is sent to landfills and not properly disposed of then we are potentially creating an environmental disaster. It is important that our community becomes aware of the existence of facilities like Enviroserve so that they can responsibly take their E-waste where it will be adequately recycled and disposed.”

According to the UN, in 2021 each person on the planet will produce on average 7.6 kg of e-waste, meaning that a massive 57.4 million tons will be generated worldwide. Only 17.4 percent of this electronic waste containing a mixture of harmful substances and precious materials will be recorded as being properly collected, treated, and recycled. Many initiatives are taken to tackle this growing concern, but none of them can be fully effective without the active role and correct education of consumers. This year’s International E-Waste Day focused on the crucial part each of us has in making circularity a reality for e-products.