Finesse to deploy two-pronged strategy at this GITEX

Eljo J P, Chief Business Officer & Director , Finesse, elaborates to Channel Post MEA on their vision to positively impact the lives of people in GCC and strategical use their participation at GITEX in the same direction

What does your company do and why is it important for you to be exhibiting at GITEX 2021?
Finesse began its journey a decade ago – firmly guided by its vision to positively impact the lives of people in the GCC region. Starting as a system integrator in a niche segment, Finesse has now grown to be the leader at supporting 350+ organizations in the GCC on their digital transformation journeys.

Finesse has been a regular participant at GITEX for the last 10+ years and has since been a strong proponent of the benefits digital transformation can bring to organizations. The pandemic has further amplified the need for organizations to embrace digital transformation to remain relevant. Companies that invested in digital solutions were able to pivot to serve their customers quickly and effectively, while those who did not struggled throughout.

Finesse has continued playing a key role in the region during these trying times, helping its clients choose and implement the right technologies in furthering their digital journeys. In line with this trend, during GITEX 2021, Finesse will be showcasing how companies can embrace and secure their digital transformation journeys in the post-pandemic world.

What products or solutions will you be exhibiting throughout the weeklong technology show?
With the goal of bringing in a holistic view to organization’s digital transformation journey, Finesse will be showcasing solutions on enabling and securing their digital transformation journeys, partnering with the best in the business.

Some of these partners include Red Seal (cloud security solutions), Qlik (data analytics and data integration solutions), Automation Anywhere (Robotic Process Automation), Hyland – Content services platform, ECloudcontrol (APPZ – Low touch multicloud migration and management platform ) .

What channel specific initiatives will you be outlining during GITEX?
Finesse will be employing a two-pronged strategy that can bring the best results to an organization’s digital journey during GITEX 2021.

The first prong would be through ‘Enabling Digital Transformation’. Targeted at organizations looking to enhance their digital footprint, Finesse will be showcasing state-of-the-art digital solutions like AI chatbots, BI & Analytics, Blockchain, CRM/CEM, Robotic Process Automation (RPA), Intelligent Process Automation (IPA), and managed IT services.

The second prong will be that of ‘Securing Digital Transformation’. An important, but often overlooked part of digital transformation journey, digital risks are very real, and has the potential to erode customer confidence, and has reputational and financial consequences for the business. Finesse will showcase how organizations can secure their business on the digital front through use of Digital Risk & Compliance, Zero Trust, Cloud & Applications Assurance, Digital Identity, Data Protection & Privacy, and managed Security Operations.

What special engagements or events are you planning to network and entertain with your partners and customers besides meeting them at GITEX Technology Week?
GITEX Technology Week is one of the region’s most anticipated technology exhibition, as it brings together companies from over 60 countries to celebrate the new generation of technology breakthroughs. Despite the pandemic, the event had over 1200 companies in 2020, and this year the GITEX is expected to live up to its full potential.

Finesse takes this unique opportunity to meet its clients and partners, both national and international, and engage each other on key initiatives. This is being planned through meetings, and keynote sessions happening throughout the week.

What does your company hope to achieve at the end of the show?
As an organization, it is our sincere hope to impress upon organizations the immense benefits of digital transformation, when planned holistically, can bring to their respective businesses. We will try and achieve objectives around these through demos, case-studies, and stories of successful implementations we have done for our clients. We also hope to help organizations with challenges they might have had implementing digital solutions within their businesses.

It brings us great satisfaction, as Finesse, to stand shoulder to shoulder with organizations in the GCC and solve meaningful problems – solutions to which will eventually bring in more happiness and prosperity to the region.

Where can we find you at GITEX?
At this GITEX visitors can find Finesse in Hall number 7.