Shakeeb Ahamed, the Business Development Manager for Commercial Products at ASUS Middle East in conversation with Channel Post MEA highlights that ASUS will exhibit solutions that can help enterprises tackle some of the repeatedly faced business challenges and new norms of the post COVID era.
What are the plans for ASUS to be part of GITEX 2021 and why is it important for ASUS to be part of the show?
We plan to exhibit a wide range of ASUS Business devices in GITEX 2021 and introduce them to media, channel partners, B2B end-users and visitors.
GITEX Technology Exhibition serves as a good platform for enterprises from middle east to reactivate economic and investment activities. We look at this event as an opportunity to ignite interest of channel partners and customers to explore upon latest computing technology. We look forward to interacting with UAE government and enterprise customers at the venue.
What products or solutions will you be exhibiting throughout the weeklong technology show?
We will be showcasing a wide variety of products during the 5 day event. This year at GITEX we will more focus on ASUS Business laptops, All-in-One PC, Desktops & PC Monitors.
Which are the major trends influencing the consumer IT market in the Middle East?
The enduring impact of covid-19 pandemic has influenced both individual and organizational buying behavior. We have noticed rapid upgradation of IT infrastructure across business sectors. The trend wave is expected to continue driving demand for IT products & solutions.
Simultaneously acceleration of e-commerce will rise to make up for more customer convenience and safety. Thanks to the well-established digital infrastructure, it has speeded up the trend in the region. For B2B, the e-commerce infrastructure still requires improvement to arrive at a holistic approach for serving businesses which have adapted some new norms due to the pandemic.
At the same time customers have become increasingly comfortable with e-commerce that they will expect the physical channels to operate with the same speed, convenience, and comparatively better price. While shopping online, the price competition cannot be more transparent. Expectations would be set to have high-quality products and services at competitive prices by default in any channels. And this is also what businesses need to keep adjusting and observe the supply and demand to adapt through elasticities.
How does your offerings enable organizations to enhance their preparedness in the new normal?
ASUS and Intel have partnered to create solutions with innovative technologies to address the evolving computing needs in fields of education, government administrations and across business enterprises. To empower learning and working from home, ASUS has developed solutions that optimize video conferencing experience seamless for any distance learning requirements.
For reaching high performances, the latest technology and certifications from AI learning, 3D animation and programming enable anyone to unleash their creativity. When it comes to durability, the ASUS BUSINESS products are both rugged and secure, ASUS devices not only withstand everyday knocks, spills and drops, but also feature multiple layers of security to protect the device and network from online threats.
For students Asus has developed notebooks with anti-glare eye care technology and keyboards equipped with bacteria guard feature.
What channel specific initiatives will you be outlining at GITEX?
We will be inviting 500+ channel partner contacts to visit ASUS booth at Gitex to experience a wide range of ASUS Business device display, conduct product demonstrations, present our product line-up and offer opportunity to collaborate. We will also be having a media PR exercise featuring Intel Evo based Asus laptops.
What are the special engagements or events are you planning to network and entertain with your partners and customers besides meeting them at GITEX Technology Week?
We will be organizing two separate dinner events to introduce our regional management and marketing teams with select local media & channel partners.
We will have representation of distributors and key system integrators from UAE and GCC who shall be treated with an opportunity to know more about ASUS vision, strategic direction and goals for commercial business development in the region.
What does your company hope to achieve at the end of the show?
We hope to support business decision makers with their digital transformation journeys. ASUS Business will exhibit solutions covering the major industry trends for enterprises to help tackle some of the repeatedly faced business challenges and new norms.
Where can we find you at GITEX?
ASUS Business booth can be found in GITEX Technology 2021, Hall 1 (H1-C26).