Backbase is reaffirming its commitment to Saudi Arabia with the launch of a new regional office and the appointment of a new senior leadership team in the country. This latest expansion follows increasing market demand in Saudi Arabia, with SAMA – the Kingdom’s financial regulator – offering new licenses and open banking development as part of Vision 2030.
By opening a new regional office in the Kingdom Centre, Hugayat Tower, Riyadh, Backbase is able to get closer to existing and future partners and thereby empower greater success for customers.
This growth will enable Backbase to support new partnerships more effectively by being closer to clients and thereby enabling them to successfully complete their digital transformation journeys by implementing the Backbase platform. It will also allow Backbase to continue supporting existing partnerships that are now expanding into the banking services sector in KSA. These include the National Bank of Bahrain, which is branching into the Kingdom with the Backbase Engagement Banking platform.
“A key element of this strategy is the appointment of Ahmad Guandour, who joins our senior leadership team as Director of Sales Middle East and will be based in Riyadh. We are delighted to welcome Mr Guandour, who brings a wealth of experience of the region’s banking software industry and has worked with various KSA institutions in his previous roles. He has worked within the sector for around 20 years in the Middle East region and has been focused on developing banks in Saudi Arabia. A graduate of Lebanese American University with BAs in Economics and Finance, Mr Guandour is a passionate and knowledgeable professional who is determined to help banks develop to meet today’s customer expectations through digital transformation.” said Matthijs Eijpe, Regional Vice President EMEA at Backbase.
