Alibaba Group, the Worldwide TOP Partner of the International Olympic Committee (IOC), has unveiled the Alibaba Cloud Pin, a cloud-based digital pin, for the broadcasting and media professionals at the Olympic Games Tokyo 2020. The pin can be worn either as a badge or attached to a lanyard. The digital wearable is designed to enable media professionals working at the International Broadcasting Centre (IBC) and Main Press Centre (MPC) to engage with each other and exchange social media contact information in a safe and interactive manner during the upcoming Olympic Games between July 23rd and August 8th.
Serving as a multifunctional digital name tag, the pin enables users to meet and greet each other, adding people to their ‘friend list’, and exchange daily activity updates, such as step counts and the number of friends made during the day. This can be done easily by tapping their pins together at arm’s length, bearing in mind the social distancing measures.
The digital pins also include specific designs of each of the 33 sports on the Tokyo 2020 Programme, which can be unlocked through a list of playful tasks like making new friends. To activate the pin, users simply need to download a Cloud Pin application and pair it with the wearable device via its bluetooth function. This Cloud pin at the Olympic Games will be given as a token to the media professionals working at the IBC and MPC during the Olympics.
As the official Cloud Services partner of the IOC, Alibaba Cloud offers world-class cloud computing infrastructure and cloud services to help enabling the Olympic Games to digitalize its operations to be more efficient, effective, secure and engaging for fans, broadcasters and athletes from Tokyo 2020 onwards.
In addition for Tokyo 2020, Alibaba Cloud and Olympic Broadcasting Services (OBS) launched OBS Cloud, an innovative broadcasting solution that operates entirely on the cloud, to help transform the media industry for the digital era.
