Umrahme digitally transforms travel experience for Umrah pilgrims with Salesforce

Umrahme has digitally transformed travel experiences for millions of Muslim religious pilgrims, thanks to real-time solutions from Salesforce.

Thanks to its digital transformation with Salesforce and channel partner Smaartt Digital Consulting, Umrahme has gained 360-degree visibility across the customer travel journey. Aligned with the Kingdom of Saudi Arabia’s government-led Saudi Vision 2030 goals and the Smart Hajj initiative, the Kingdom expects to host a record-high 30 million pilgrims by 2030.

Thierry Nicault, Area Vice President – Middle East and North Africa, Salesforce

Umrahme has simplified bookings with joined up processes and greater efficiency, and now has a single dashboard that supports around-the-clock customer services. Preparing reports, which used to take hours to collect and analyze the data, is now done in real-time.

Umrahme has adopted Salesforce solutions including Sales Cloud, Service Cloud, Pardot for B2B marketing automation, and Tableau for data visualization reports. AppExchange apps are also integrating both telephony and real-time chat features. With Umrahme’s abandoned cart feature, the company’s sales teams can follow-up with prospects to complete the transactions.

“Umrahme has mastered the perfect blend of optimization and preserving traditions for millions of Muslims across the world, with its digital transformation,” said Thierry Nicault, Area Vice President – Middle East and North Africa, Salesforce. “We are enabling Umrahme to give customers world-class and seamless experiences, along with a single source truth for real-time data reporting.”

In the next phase of its digital transformation, Umrahme is looking to deploy Datorama for artificial intelligence-powered marketing intelligence, Einstein for artificial intelligence in marketing, and Social Studio for social media marketing.