APCO Worldwide report highlights technology trends shaping the future

APCO Worldwide today announced the findings of a new forward-looking report that examines the most consequential technology trends currently shaping the future. The APCO MENA Tech Trends Report identifies and describes five trends shaping the future of the technology industry that are creating opportunities and challenges for effective communication as a result of growing stakeholder capitalism.

The MENA region has recently witnessed a substantial surge in the adoption of technology as a means of powering growth. The UAE Vision 2021 and Saudi Vision 2030 as well as other regional strategic blueprints and initiatives are spurring technological progress and made it a top-of-mind priority across the region.

Dr. Abdullah H. Sahyoun, Head of AI & Digital Transformation at APCO Worldwide, said: “Today’s business heads and executives need to understand how to utilize the capabilities of big data and artificial intelligence. The right use and application of these technologies can significantly improve business operations.”

Notable highlights from the APCO MENA Tech Trends Report include:

I. The New Era of Medicine
The medical industry is turning to new technologies to augment (and replace) human effort. AI-driven systems are now diagnosing patients faster and with greater accuracy, on occasion, even before they reach the emergency room. This trend looks set to continue as the global telemedicine market is expected to reach US$185.6 billion by 2026, with a CAGR of 10.8% over the next five years in the MENA region.

II. The Future of Computing
Today, the cost of building factories to manufacture microchips amounts to billions of dollars, resulting in significant barriers to the entry and centralization of the chip-making industry, making it crucial for key players in the industry to cooperate with one another. Currently, the market capitalization of the world’s listed chipmakers exceeds US $4 trillion – a fivefold increase since 2016.

III. Mixed Reality
AR, VR, and MR technologies are proliferating and will have a significant impact on marcomms for organizations across sectors and industries. Therefore, understanding consumer preferences and leveraging this understanding to effectively reach and impact key stakeholders will be critical for organizations.

IV. The Future of Mobility
In global indices, like KPMG’s annual Autonomous Vehicles Readiness Index, the UAE and Saudi Arabia frequently rank high among other major global players including Singapore, the Netherlands, Norway, and the US. Looking ahead, to ensure a smooth start for autonomous vehicles on the region’s roads, regulators must be prepared to address the complex moral challenges that come with the self-driving vehicle territory.

V. Distributed Clouds and Serverless ‘Servers’
Serverless cloud has witnessed growing uptake around the world due to its scalability, pay-for-value model, and versatility, enabling companies to build more agile and innovative solutions. More than 50 percent of data generated by enterprise business will be held and processed outside a typical single cloud or central data center environment by 2022.