Red Bull Racing has chosen Oracle as its official cloud infrastructure partner. Red Bull will leverage the machine learning and data analytics capabilities of Oracle Cloud Infrastructure (OCI) to optimize the way data is used across its business; from on-track activities to putting more information in the hands of the Team’s global fan base. The OCI-powered capabilities will help the team sharpen its already formidable competitive edge.
Red Bull Racing Honda requires a cloud infrastructure platform with the highest levels of performance, scalability, and security. Oracle Cloud Infrastructure brings unique capabilities enabling Red Bull to expand its use of data science and analytics, so it can accommodate the growing and diversifying engineering work undertaken on the Red Bull Technology Campus.
“This is the perfect alliance of two organizations that share a passion for design, performance, and winning,” said Ariel Kelman, Chief Marketing Officer, Oracle. “Red Bull Racing didn’t win multiple Drivers’ Championships and Constructors’ Championships in its relatively young existence without pushing boundaries. Oracle is committed to working with Red Bull Racing Honda to discover and create the technologies and designs that will allow it to surpass expectations and set new standards in Formula 1.”
The partnership will leverage Oracle’s extensive Customer Experience (CX) applications portfolio including Oracle Unity Customer Data Platform, Oracle CrowdTwist Loyalty and Engagement, and Oracle Responsys Campaign Management to give fans easy access to statistics and metrics, so they can feel closer to the action on the track. Together, the two businesses hope to provide the best possible fan experience, delivering greater insights and engagement opportunities during race weekends and opening up the world of Formula 1 to new fans globally.
