IBM announced that Joyalukkas is collaborating with IBM Global Business Services (GBS) to design, develop and deploy a new cloud native e-commerce platform across 11 countries including India, UAE, USA, UK, Singapore, Malaysia, Bahrain, Qatar, Saudi Arabia, Kuwait and Oman.
To navigate the constantly evolving nature of the jewellery business, from handling daily price fluctuations of precious metals and gemstones, to drawing insights from shopping patterns, the company was looking for a technology-driven solution that would enhance efficiencies, drive growth and boost resilience and adaptability.
To help fulfil this objective, IBM has developed a highly flexible and secure cloud enabled e-commerce platform for Joyalukkas, built on Adobe’s Magento Commerce. The company has also engaged with IBM iX, the business design arm of IBM GBS, to develop a clear roadmap for their digital journey.
With the cloud native architecture ensuring scalability and agility, the e-commerce platform will also integrate the company’s existing applications like ERP, CRM, inventory management system and others. The platform will also enable Joyalukkas to automate their order and inventory management across their own site as well as on multiple online marketplaces where the company’s merchandise is sold– thus bringing in efficiency across channels.
These capabilities will be fulfilled by leveraging a host of application plug-ins from the Magento Marketplace to enable additional features using cloud-based APIs. IBM further custom-built a unique product configurator that will enable Joyalukkas to automate creation of stock keeping units (SKUs) for easier inventory management across their multiple marketplaces. Built to leverage data and analytics to drive an enhanced customer experience, the e-commerce platform will go live later this year.
Joy Alukkas, CMD, Joyalukkas Group said, “We wanted the best possible partner to reimagine our e-commerce platform hence we picked IBM for this initiative. Our brick & mortar stores are spread across many countries; however, a strong online presence will help us extend our reach to every nook & corner of the world. This initiative will further help us to fulfil our vision of ‘Ornamenting the World’.”
