EGYPTAIR Tourism and Duty Free announced today a new agreement with IBM to leverage IBM Cloud capabilities to scale and modernize EGYPTAIR Duty Free back-end operations and host its SAP Travel Retail System. By adopting IBM Cloud, EGYPTAIR will also leverage IBM Watson Assistant, an AI virtual agent, to transform their travellers’ shopping experience.
The agreement was signed by Eng. Wael Abdoush, General Manager IBM Egypt and Mr. Reda Metwally, head of EGYPTAIR Tourism and Duty Free, in the presence of Pilot Roshdy Zakaria, EGYPTAIR Holding Chairman and CEO, a group of leaders of the two companies, and Mr. Atef Roshdy, ECS Company manager – Agent of SAP Company, which participated in setting up the project.
As part of this engagement, IBM will provide technology and industry expertise to enhance the digital services for EGYPTAIR Duty-Free by using IBM Watson Assistant, running on IBM Cloud. The AI virtual agent will provide EGYPTAIR Duty-Free customers with a differentiated shopping experience, enabling them to do online shopping through the Duty-Free website including orders placement, payment and delivery inside the plane, thus ensuring seamless retail experience.
This collaboration comes within the framework of EGYPTAIR’s strategy in line with Egypt’s digital transformation roadmap to create easy, digitized and personalized customers’ experiences.
In the era of Covid-19, maximizing capabilities and developing new opportunities are critical business opportunities for the aviation sector. We’re very pleased to partner with EGYPTAIR Duty Free in their digital transformation journey,” said Wael Abdoush, General Manager, IBM Egypt. “Through technologies like hybrid cloud and AI, EGYPTAIR will take their customers’ relationship to the next level, surfacing distinct new trends to change travellers’ experience and ensure security, agility and operational efficiency.”
