Tech Mahindra has been ranked amongst the global top 15 IT services brand in 2021 by Brand Finance, the world’s leading brand evaluation firm. Recognised as one of the fastest growing IT Services brands in 2020, Tech Mahindra’s brand value saw a robust growth of 21% over the last two years with an upgrade in brand strength from AA- to AA rating.
Harshvendra Soin, Global Chief People Officer & Head of Marketing, Tech Mahindra, said, “Being recognized as one of the fastest growing organisation globally is a true testimony of our collective spirit of resilience that enabled us to RISE and helped us survive, revive and thrive in 2020. At Tech Mahindra, we took this challenge on war footing to ensure business continuity and enhanced customer experience through innovative and purpose-driven initiatives, while also living up to our promise of delivering ‘Connected World and Connected Experiences’.”
David Haigh, Chief Executive Officer, Brand Finance, said, “Tech Mahindra with its refreshed branding ‘NXT.NOW’, places focus on digital transformation offerings for its global clients. Brand Value has grown by an impressive 21% on the back of aggressively gaining ground in high CAGR industry verticals while also ensuring that the brand retains its customer stickiness index. We expect the company to continue its investment in the brand as it targets the next stage of growth by investing in innovation, new verticals and geographies”.
