StarLink announced its strategic 2025 roadmap at the virtual Sales Kickoff meeting for the year 2021. The distributor revealed that despite the volatile circumstances throughout last year, StarLink has managed to emerge stronger than ever and closed the financial year for 2020 with double-digit growth as compared to 2019.
StarLink joined hands with vendors to collectively support enterprises with their business continuity requirements. At the same time, they also continued to strengthen their solutions portfolio with new strategic vendors especially with technologies that supported remote connectivity and enhanced application performance and security. Their adaptive Go-to-Market strategy facilitated innovative ideas and multi-vendor events into fruition ensuring continuous customer and partner engagement.
Zaidoun Arbad, COO, StarLink said, “Challenges unlocks the true potential of people and organizations. We closed 2020 on a positive high and see tremendous opportunities in 2021 and beyond. We wholeheartedly recognize the outstanding efforts of our teams and thank our vendors, partners and customers for their continuous loyalty and trust. As part of our 2025 Roadmap, we are working towards an IPO and new structural changes within StarLink where the cofounders Nidal Othman and Mahmoud Nimer have assumed the position of CEO and President, respectively. In line with our 2021 theme ‘StarLink Connect’, we will be engaging and empowering our teams and our stakeholders with business intelligence that will help transform data into actionable insights and together we will build a robust growth strategy.”
Mahmoud Nimer, President of StarLink said “We are all set to embark on a new journey with a long-term vision and Roadmap. StarLink is driven by strong values, robust vision, and mission as well as strategic goals at every stage of the 5-year plan which will be assessed timely for necessary advancement.”
He added that “StarLink is people centric and we are heavily investing in our teams to support our rigorous expansion plans. StarLink Technology Leadership is one such initiative which encourages our salesforce to invest in enhancing their subject-matter expertise in their respective domains, through adequate sales trainings to become ready for 2021 and beyond.”
Nidal Othman, CEO, StarLink commented that “Our vision is to continue to reshape the distribution landscape through innovation powered by business intelligence. We foresee a ground-breaking technology landscape rebuild and are ready on all fronts to support our customers, vendors, and partners – be it cutting-edge solutions, skilled expertise, or market coverage. As always, we aim to deliver best-of-breed technologies to our customers, and I am excited to announce that we are introducing a brand-new business unit to support this new era of StarLink’s evolution as an innovative and disruptive solutions VAD. More details will be revealed as we course through the year.”
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