LSC Digital has acquired eWay Direct, the provider of a cost-effective, easy-to-use email optimization and deliverability platform. eWay Direct’s proprietary automated deliverability cloud makes it easier for customers to launch integrated lead generation campaigns.
“Our vision is to provide customers with a single campaign solution that will drive sales success,” said Joe McCluskey, President and founder of LSC Digital. “To us, that means providing a complete toolkit to engage each customer throughout the entire sales cycle – – from generating qualified leads, to closing sales, to building lifelong relationships.”
The eWay automation and engagement software gives marketers an immediate competitive advantage in sales prospecting and specifically the lead ‘capture and nurture’ life cycle. And the company’s technical team has created a dynamic and intuitive format that is easy to use and seamless to implement.
“By combining both eWay Direct and LSC, we look to integrate two great technology platforms with strong purpose-built data and marketing services,” said Sean McCormick, CMO of LSC Digital. “This will give customers, high-end data management services, and a robust campaign stack all under one roof.”