Smiles becomes UAE’s first ever Rewards Exchange powered by blockchain

Etisalat today announced that Smiles launched the UAE’s first-ever Rewards Exchange powered by blockchain, facilitating fast, seamless and secure points exchange from a single platform to enhance the customer experience.

The launch was held during the 40th GITEX Technology Week taking place from 6th to 10th December 2020 at the Dubai World Trade Centre.

Smiles members can now link their other loyalty programs to Smiles by adding their membership details on the Rewards Exchange page on the Smiles app. Currently, the Smiles’ Rewards Exchange is the only blockchain-powered rewards exchange that can onboard multiple programs and allows the flexibility of exchanging points or rewards from one program to any other program in real-time.

Under Rewards Exchange, Smiles customers can look forward to a number of benefits such as the ability to add loyalty memberships on one app, track all loyalty points in real-time, exchange points with any program within the Rewards Exchange network in real-time, and access an expanded marketplace for points redemption. More importantly, members can avoid losing their hard-earned points due to expiry as they convert them to their most preferred loyalty program.

GEMS Rewards, an exclusive rewards program designed for GEMS Education’s community of students, parents and staff, is the first loyalty program to join Smiles’ Rewards Exchange.

Smiles members can exchange their Smiles points into GEMS Rewards points in multiples of 7,500 Smiles points, equivalent to 500 GEMS points, and pay for their children’s tuition fees, school transport, and other education fees. GEMS Rewards members can convert their GEMS points into Smiles points in multiples of 500 GEMS points, equivalent to 3,000 Smiles points, and enjoy a wide range of daily deals and lifestyle rewards.