Italy’s startups double their presence at the GITEX Future Stars 2020

Italian Trade Agency (ITA) has selected 20 innovative SMEs from Italy’s booming start-up sector to showcase their unique solutions at GITEX Future Stars 2020. Participating for the third time at GITEX Future Stars, this year the Italian pavilion has almost doubled in size and the number of participants now stands at 20, compared to 10 companies that participated last year.

Amedeo Scarpa, Italian Trade Commissioner to the UAE and Director of ITA

Technology highlights at the Italian pavilion include blockchain solutions to solve the issues of counterfeit products, use of Artificial Intelligence to complement personal services in the HORECA sector, Semantic Web and Sentiment Analysis digital solutions, platform to expedite “Digital Transformation” in healthcare applications, solutions for vertical gardens, Smart Farming solutions and contact-tracing and social-distancing systems; and more.

According to Amedeo Scarpa, Italian Trade Commissioner to the UAE and Director of ITA: “With the onset of the pandemic, the importance of technology in keeping us all safe and connected with minimal disruption to work, has become more evident than ever. Italy started pursuing a strategy of digitalization when the pandemic struck, offering several rounds of stimulus for the technology sector this year. Technology is the future and, not by chance, 18% of new Italian start-ups are founded by under 35. At the Italian pavilion in GITEX Future Stars, visitors will get a true picture of the new Italian Leonardos and their creative and innovative tech solutions. Follow us on social media every day: @ITADubai”

The Italian pavilion is in Sheikh Rashid Hall, stand SR-04, Dubai World Trade Centre from December 6-9, 2020.