Cyber security is fundamental and essential

Toufic Maalouf, Regional Account Manager for the Middle East at Acronis explains to Channel Post MEA that the company will highlight its two products Acronis Cyber Cloud and Acronis Cyber Protect at this year Gitex.

Toufic Maalouf, Regional Account Manager Middle East at Acronis

How would you describe Acronis?
Acronis is a global leader in cyber protection. Acronis solves safety, accessibility, privacy, authenticity, and security (SAPAS) challenges for businesses and individuals. Acronis protects data, in all environments enhanced by AI technologies and blockchain-based data authentication. Acronis is trusted by 80% of Fortune 1000 and has over 5 million customers and partners in over 150 countries.

Which products will Acronis will be exhibiting at the Gitex?
We will be exhibiting our two prime products; Acronis Cyber Cloud and Acronis Cyber Protect at the Gitex

  • Acronis Cyber Protect integrates backup, disaster recovery, next-generation antimalware, cybersecurity, and endpoint management tools into a single solution. This one-of-a-kind integration eliminates the complexity of ensuring an organization’s cybersecurity while improving its data recovery posture and enabling greater productivity.
  • Acronis Cyber Protect Cloud delivers AI-powered integration of data protection and cybersecurity and empowers users to address modern cyber threats.

How do you cybersecurity solutions help the industry?
We offer an all in one cyber protection solution, which protects all workloads, systems and data. The only tool that offers combined data backup, cybersecurity and endpoint management. Featuring a powerful AI-based engine and full integration and automation between services, Acronis enables a proactive approach to deliver better cybersecurity postures and lower costs than legacy solutions.

Our solutions are for everyone, service providers, businesses and individuals. Acronis Cyber Protect offers one agent, one management interface, and one license – removing the complexity and risks associated with non-integrated solutions. Acronis had noticed and dealt with a 400 percent increase in the number of attempted (and stopped) remote desktop protocol cyber-attacks in Q2 of 2020, compared to the same period in 2019.

Which industry segments are your prime customers?
All industries can use our solutions. If you have data, just like the air you breathe, you need cyber protection; it is fundamental and essential. Acronis is well known for its specialized solutions among sports teams including a few partner teams in segments such as football, Formula One, Formula E etc.

What impact do you see social distancing and COVID-19 safeguards can have on this year’s Gitex?
For sure, the organisers had to re-think how to prepare the event but we are confident in them and the city of Dubai. Meetings at the booth will face some limitations, but otherwise, we are certain that it will bring great and much needed human interactions. We live in a new world but luckily we have adapted quicker and are ready to get the best out of our participation at Gitex.

What do you expect to gain from the show?
We had a successful Gitex last year and our objectives remain similar this year too. Quality leads and relationship building remain the core objectives. We would like to continue enhancing our brand visibility and our position as an industry leader. We would also like to educate the audiences, participants and public at large about this important topic.

Where can the visitors of Gitex find Acronis?
We welcome all the visitors and request them to visit us at Booth No.: H2-3.