VMware today announced the appointment of Amr Salah as Regional Director for North Africa and Levant (NALE) with immediate effect.
Salah, who has 32 years of experience operating within the region’s technology sector, will help organizations across the NALE region adapt and thrive amid fast-changing market dynamics and global challenges by embracing future workforce solutions, modern applications and cloud.
Prior to joining VMware, Amr held multiple roles at companies including Microsoft, Apple, Citrix and Sun Microsystems. Amr has strong experience leading partner management, enterprise sales, commercial, and mid-market teams. He is particularly skilled at building high-performance teams and trusted strategic relationships with partners and customers based on clear, achievable business plans.
Salah, who is based in Egypt in his new role, reports to Ahmed Auda, Managing Director, METNA, and is responsible for leading a team of highly skilled strategic sales executives.
Amr Salah said: “I’m thrilled to join VMware at this important time. Organisations in this region have an unparalleled opportunity to grow, develop and serve their customers better by adopting the right digital and cloud technologies. In doing so they will also help elevate the NALE region, helping to boost the economy and provide more opportunities for young people.”
Salah joins VMware at an important time in the company’s development in the NALE region. In March, VMware opened its first office in Cairo to serve Egypt and already has a team of 149 people at the facility as it seeks to help the country drive digital transformation across a range of sectors, including government, education, healthcare, and industry, in line with the Egyptian government’s ambitious Vision 2030 agenda.
