Huawei is helping to bring developers closer to gamers and revenues while providing consumers across the Middle East and Africa (MEA) with exciting and fun mobile game experiences.
MEA is one of the fastest-growing regions in the world and Huawei is working closely with game developers to help them tap into this market and connect with users. By sharing its extensive knowledge and insights into the region, Huawei through HUAWEI AppGallery, has provided invaluable support to developers that has positively impacted their revenues. Since its launch, HUAWEI AppGallery has quickly become one of the top three global app marketplaces.
This has also been reflected in the number of games now available on Huawei AppGallery increasing by 5 times compared to January 2020. Currently, the Top 5 grossing games in August are: Revenge of Sultans, Garena Free Fire, Rise of Kingdoms, Lords Mobile and Yalla Ludo. The total revenue of the top-grossing games has also increased by 9 times from January to August.
The Ramadan campaign run by HUAWEI AppGallery during the Holy Month this year highlights the support Huawei is providing for partners. Ramadan is traditionally when many more people watch online content, search the internet on their mobile devices and spend much more time playing mobile games.
The campaign aimed to take advantage of this with Huawei running adverts on HUAWEI AppGallery while partners made cross-promotions within their games and across their social media platforms. In addition, Huawei also worked closely with key influencers and developed promotional videos while carrier partners sent out millions of SMS messages to raise the profile of the campaign. As a result, HUAWEI AppGallery saw a huge increase in the number of new paying users as well as game revenues.
