Fitbit unveils its latest line-up of smartwatches

Fitbit has officially unveiled its latest line-up of smartwatches called the Sense, the Versa 3, Fitbit Inspire 2 and Fitbit Premium.While the newly announced smartwatches are quite similar to previous versions, the new wearable devices include the Google Assistant voice assistant. Fitbit’s new premium line-up of smartwatches is designed to compete against the big players in the market such as Apple and Samsung.

Fitbit Full Family

While both the smartwatches are quite similar, the Fitbit Sense is the expensive one out of the bunch. Along with the inclusion of Google Assistant, the Fitbit Sense also features the Amazon Alexa voice assistant. You can quickly check the weather, set important reminders for bedtime, take control of your smart home devices, and more with either of the voice assistants. Another first in a smartwatch is the inclusion of a sensor called the Electrodermal Activity Sensor (EDA) that helps to measure the sweat levels in your skin to check your stress levels. Fitbit mentions that by just covering the face-front of the Sense with your palm, the EDA app kicks in to measure the stress levels that your body responds, and shows a graph on the results.

The Sense also comes with an ECG application to scan your heart rate for assessing atrial fibrillation. There is a skin-based temperature sensor that can detect the possibilities of fever or even a menstrual cycle. The device is also able to calculate the breathing rate and in turn, check out the SpO2 (it means blood-oxygen saturation) readings. It appears so that Fitbit has focused on different sensors that can help during the pandemic. “Over 100,000 Fitbit users joined the study so far, and we’ve found that our algorithm can detect nearly 50 percent of COVID-19 cases a day before the onset of symptoms with 70 percent specificity,” said Eric Friedman, the co-founder, and the CTO of Fitbit.

Sense also allows users to choose between 20 different exercise modes and get real-time statistics during their workout sessions. The SmartTrack feature is capable of detecting the type of workout that you are doing and records information and stats based on each session. Fitbit Sense features a custom-made AMOLED display with laser-bonded Corning Gorilla Glass 3, along with a biosensor core under its hood.

As for the memory capacity, the Sense can store up to 7 days of detailed motion data, daily totals for 30 days and can also store heart rate data at 1-second intervals during workouts and 5-second intervals during normal times. The device is also water-resistant up to 50m. However, Fitbit recommends drying the band to protect your skin. Speaking of which, the wrist bands come in two sizes to fit small and large wrists. Fitbit has also included a Lithium-Polymer battery that can last over 6 days, depending on the type of usage. The battery can reach 80% in just 40 minutes of charge. Fitbit mentions that by charging for just 12 minutes, the Sense can last for one day of use. There is also the Always-On display mode that helps users to see information at a glance. However, the battery will drain faster.

The Sense is also swim-proof and can track other information such as steps, distance, floor climbed, calories burned. There is also the sleep tracker that helps to get a daily sleep score on how well you sleep through the night by setting the sleep time in light, deep, and REM sleep. The Smart Wake alarm wakes you up gently with a quiet vibration so you wake up with a refreshed mind. The PurePulse 2.0 with its new multipath sensor can track your heart rate 24/7. The Sense supports NFC, GPS, GLONASS, WiFI. It also has its own microphone and a 75db speaker to use with Google Assistant.

On the other hand, the Fitbit Versa 3 cuts down in most of the advanced health sensors that the Fitbit Sense has but does have the all-day activity tracking, the 20+ exercise modes, Google and Alexa voice assistants, all the clock faces, the AMOLED display, GPS, GLONASS, microphone, speaker, skin temperature sensor (only with Premium subscription), menstrual health tracker, sleep stage tracking, PurePulse 2.0, Smart Wake, swim-proof resistance, same memory capacity to store health information, the same 6+ day battery life and more.

Both the Versa 3 and Sense also brings support for notifications regarding calls, texts, calendar events, and support for apps like Gmail and Facebook. The new wearables also allow for quick replies and voice replies. However, the quick reply function works with only Android smartphones. Both the new watches feature a new pressure-sensitive area that replaces the traditional buttons to navigate through the menu.

Fitbit Inspire 2
Building on the success of the company’s stylish yet affordable Fitbit Inspire and Inspire HR trackers, Fitbit Inspire 2 adds advanced features like Active Zone Minutes, an enhanced stylish, slim design, and a brighter, more vibrant screen with the longest battery life of any Fitbit device at 10 days. The easy-to-use fitness tracker helps you build healthy habits with motivating features like 20+ goal-based exercise modes, advanced sleep tools, 24/7 heart rate tracking, menstrual health tracking, and see your food and hydration intake, along with your weight, all with daily encouragement right on your wrist. The addition of a one-year free trial of Fitbit Premium provides incredible value to Fitbit Inspire 2, giving you added guidance and motivation to reach your wellness goals.

Fitbit Premium
Fitbit Premium uplevels your Fitbit experience when paired with any Fitbit device, unlocking deeper analysis of your data and more personalized insights that connect the dots across your activity, sleep and heart rate. It delivers advanced sleep tools, hundreds of workouts from popular brands like Aaptiv, barre3, Daily Burn, Down Dog, obé, Physique 57, POPSUGAR and Yoga Studio by Gaiam, as well as celebrities, trainers and influencers like Ayesha Curry, Charlee Atkins and Harley Pasternak. You’ll also get mindfulness content from Aaptiv, Aura, Breethe and Ten Percent Happier, motivating games and challenges, guided programs for activity, sleep and nutrition, and a wellness report — all in the Fitbit app.

With over 500,000 paid members less than a year after it was introduced, Fitbit Premium continues to build on its offerings and broaden its reach.

These watches will be available for pre-order starting September 14, 2020 online at select retailers, with broad availability in the UAE in late September through Amazon, Noon, Namshi, Virgin Megastore, GO Sport, Sharaf DG, Jumbo Electronics, Emax, E-City, LuLu and other retailers.

Fitbit Sense is available for AED 1,399 in carbon/graphite stainless steel and lunar white/soft gold stainless steel. Fitbit Versa 3 is available for AED 999 in black/black aluminum, pink clay/soft gold aluminum and midnight/soft gold aluminum. Sold separately, Fitbit Sense and Fitbit Versa 3 accessories are available in a range of styles, including REPREVE recycled woven bands in camo and charcoal, sport bands in black/lunar white, evergreen/lunar white, grey/mint, melon/rose and sapphire/fog grey, infinity bands in black, lunar white, midnight and pink clay, starting at AED 149.

Fitbit Inspire 2 is available for AED 399 in black, lunar white and desert rose. Sold separately, accessories are available in premium Horween leather bands in midnight blue or black double wrap, mesh bands in silver and rose gold stainless steel, printed silicon band in bloom, classic silicone bands in black, lunar white and desert rose, and a new clip band in black, starting at AED 149.

Fitbit Premium is available for AED 40 per month or AED 330 per year.