Providing its customers with the most innovative new apps, Egypt’s AppGallery has continued to grow over the past year. In celebration of this local-market success, four partners have been selected to experience the value of regional marketing as part of a global campaign. Inspiring developers to realize their app’s business potential with AppGallery, the campaign is taking place across 20 countries, including Egypt.
Egypt’s AppGallery has been able to provide customers with access to some of the most popular local apps and services they need. Consumers can now enjoy apps such as JUMIA Online Shopping, imo, Ana Vodafone, and CIB Egypt Mobile Banking.
Demonstrating AppGallery’s commitment to growth in the Egyptian market, as part of the global scale campaign, four of the country’s most popular apps have been selected for additional regional promotion to further enhance brand influence. The four partners were promoted across television commercials and AppGallery’s regional platforms, featuring specially created video footage and supporting imagery.
As part of the wider campaign, AppGallery partners in Egypt benefited from enhanced brand awareness in the local market, leading to an increase in app downloads and engagement.
The apps that received additional support as part of the campaign are: CIB Egypt Mobile Banking, Olx Arabia, Watch iT! and Otlob.
Each partner experienced a surge in user downloads, with AppGallery’s regional marketing resources driving this progression.
