Veeam announces enhancements to its ProPartner program

Veeam Software today announced new enhancements to its ProPartner Program for Value-Added Resellers (VARs) across EMEA. By driving increased engagement from active partners across the region, the new competencies will reward and better support partners in serving customers’ evolving needs, help them become specialists in their markets and demonstrate competitive advantage.

Daniel Fried, General Manager and Senior Vice President, EMEA, Veeam

To support its partners through this rapid phase of digitization, Veeam has enhanced its ProPartner Program to ensure Platinum, Gold, Silver and registered partners are all appropriately supported and rewarded, creating a truly partner-friendly program. Through a points-based system, Veeam will reward partners for successfully progressing through the program’s new competencies. The benefits of this program will evolve, but initially, the current offering converts earned points to incentive rebates, a free seat at the Veeam Certified Engineering (VMCE) partner training course or free attendance at VeeamON 2021.

“Veeam’s go-to-market strategy is 100% channel, and we are empowering all of our partners to thrive in the evolving business landscape and better respond to customer demands,” said Daniel Fried, GM and SVP, EMEA and Worldwide Channels, Veeam. “As businesses continue to pursue Digital Transformation and embrace Cloud Data Management, we want to help our partners add greater value and build more strategic relationships with our joint customers. Working closely with our partners to achieve a greater understanding of Veeam solutions will help VARs stand out from the crowd, offer new services that drive profitability and growth, and continue to adapt to and support increasingly complex IT environments.”

Key enhancements to the Veeam ProPartner Program for VARs include the introduction of several new competencies such as: Enablement, Recurring sales and velocity.