Glyn Yates joins Matrix42 as the Country Manager for IMEA region

Matrix42, a market leading specialist for Digital Workspace Management, has announced the appointment of Glyn Yates as the Country Manager for IMEA region as the company intends to grow its international business.

Glyn Yates, the new Country Manager for IMEA region at Matrix42

Commenting on the new appointment, Roberto Casetta, Vice President of International Sales at Matrix42 said “Glyn Yates is the perfect appointment for us as Country Manager for IMEA region. He has an excellent understanding of the local market and proven track record in helping vendors grow their customer base through strong channel initiatives. His enthusiasm and previous success in the market will help ensure Matrix42 achieve a successful IMEA strategy. His recruitment bolsters our commitment to the IMEA region and our local partners.”

Yates has a proven track record in helping businesses succeed in the Middle East region, since 2011 he  moved to the UAE. His previous role was as Regional Director of Axios Systems for the Middle East and Africa regions.

“I am honoured to have been selected for this role and to be given the opportunity to build Matrix42’s business in the Middle East region. The Matrix42 software, aligned with the region’s continued investment in creating a digital working environment, provides a unique opportunity for the company to expand successfully,” said Yates.

Matrix42 also participated with its partner emt Distribution at last year’s GITEX . While discussing the role of partners, Yates said “An important element of my role will be building our channel presence. This will mean developing new strategies with our current partners and identifying additional regional partners who can help drive the business forward.”