Criteo S.A. today announced the global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website traffic. Previously in beta testing with over 750 clients, our Traffic Generation solution enables marketers to influence prospective users in high-intent moments as they research, compare and consider different brands. The launch expands Criteo’s portfolio beyond lower-funnel retargeting and includes over 300 in-market audiences that retailers and brands can tap into.
According to Criteo data, an average user will spend up to four weeks deciding on the right brand for their needs, and 73% of people are willing to consider a completely new brand during their decision-making process. Criteo now allows marketers to take advantage of this significant opportunity. With real-time, first-party data and Criteo’s renowned AI Engine, marketers can reach and engage with users at the precise moment that they are ready and willing to discover new brands.
Alistair Burton, Country Manager MEA at Criteo, said: “Recently we have been witnessing a shift in consumer behaviour in the Middle East, with consumers increasingly turning towards e-commerce. Retailers are becoming more dependent on online sales, and it is important for them to direct users to their websites with relevant purchasing recommendations. With our new solution, we aim to support regional retailers in these efforts, and thus help them to create loyal customers.”
Criteo’s Traffic Generation solution includes the following capabilities:
• Multiple audience options:
o Similar Audiences allows marketers to find new lookalike audiences similar to those of prior campaigns.
o Commerce Audiences allows marketers to select from 300+ in-market audiences aggregated from Criteo’s first-party data.
o Custom Audiences allows marketers to re-engage with lapsed users to help re-surface their brand.
Similar and Custom Audiences is available worldwide and Commerce Audience is available in 20 countries.
• Self-serve user interface: Using Criteo’s Management Center, marketers can activate their consideration campaigns and gain insights into brand results.
• Optimized bidding: Using Criteo’s AI Engine, optimized on driving more quality traffic, marketers can rely on technology that pushes displays ads at the precise moment a user is ready and willing to engage with the brand.
• Creative layouts: Using Criteo’s interactive display formats that blend branding images and videos with personalized recommendations, marketers can grab their audience’s attention and drive more relevant interactions.
