SAP has announced the promotion of Sergio Maccotta to the role of Senior Vice President of SAP Middle East South. Maccotta, previously the leader of the Strategic Customer Program team for SAP EMEA South, will continue to be based in Dubai. He replaces Gergi Abboud, who has been promoted to the role of Head of SCP for SAP EMEA South.
“To accelerate the nationwide innovative digital transformation agenda, I look forward to the opportunity to build on SAP’s pole position in the Middle East supported by its broad, open partner ecosystem,” said Sergio Maccotta, Senior Vice President SAP Middle East South. “The opportunity represented by the rapid growth of the Experience Economy requires a renewed focus on our customers’ business outcomes to ensure they thrive in the Fourth Industrial Revolution.”
“It gives me pleasure to welcome Sergio Maccotta back as leader of SAP’s Middle East South team,” commented Steve Tzikakis, President, SAP EMEA South. “Under Sergio’s leadership, we look forward to further helping realise the region’s inspirational vision for Cloud-based digital transformation, backed by deep industry knowledge, and skills development with leading-edge innovative technologies aimed at maximizing citizen and end-customers’ experiences.”
In the Middle East, SAP remains committed to supporting public and private sector organizations to transform and excel as Intelligent Enterprises. Participating as the Innovative Enterprise Software Partner for Expo 2020 Dubai, and advancing the 5-year USD 200 million UAE investment plan, SAP has opened cloud data centers in the UAE and the Kingdom of Saudi Arabia.
