VAIO returns to the region in partnership with Nexstgo

VAIO brand of premium laptops are back in business in the region, as VAIO Corporation, the spin off from Sony’s PC business and Nexstgo launch the all new range of VAIO laptops in Middle East. The laptops will be soon available across the Flagship Showrooms and other leading electronics stores across the UAE.

Alex Chung, CEO, Nexstgo Company Limited, said, “We are excited to bring VAIO back in the GCC. VAIO has always been a market leader for its stylish and durability range of laptops. With the launch, we aim to expand our distribution network in Middle Eastern region and clock a phenomenal growth by end of 2019. We are honoured to be VAIO’s key partner in the Middle Eastern, where we will participate in sales and marketing, and work together with VAIO to rebuild its brand position in the Middle Eastern”.

Hayashi Kaoru, Director, VAIO Corporation, said, “We are delighted to bring back the familiar VAIO brand to the hands of customers in the Middle Eastern region. I would like to thank Nexstgo for their support throughout this journey. Nexstgo is energetic and is strong in Research and Development (R&D) capabilities. What’s more, they understand the VAIO brand and the products very well. We both hope to continue the momentum by further strengthening our business pillars of strong product line-up, robust distribution network and innovative marketing. We are confident that Nexstgo will successfully re-introduce and expand VAIO’s business in Middle Eastern market”

The new range of VAIO unveiled at the launch ceremony held recently in Dubai that included:

VAIO SX12
Powered with Windows 10 PRO / Home, this device is available in Black, Silver, Brown and Pink color with full-size backlit keyboard. It has an Intel Core i5-8265U Processor, Intel Core i7-8565U Processor with 12.5″ (even in 11″ foot print) full HD display, and has a memory of 8GB / 16GB. It is built with integrated layers of unidirectional carbon fiber that enhance the protection, while still keeping the laptop thin and light at a mere 899g. It supports VAIO TruePerformance, a technology that helps optimize and maximize CPU and overall performance. It’s fast charging feature allows recharging of the laptop to around 80% in merely an hour.

The USB Type-CTM port of SX12 supports charging from your handy power bank or any regular 5V cell phone charger. It also comes with a variety of connection interfaces including a USB Type-C port, 3 USB ports, a HDMI port, a VGA connector and LAN connection. The device is priced at 6500 AED.

VAIO SX14 
Powered with Windows 10 PRO / Home, this device is available in Black, Silver, Brown color with backlit keyboard. It has an Intel Core i5-8265U Processor, Intel Core i7-8565U Processor with 14-inch (even in 13″ foot print) full HD / 4K ultra HD display and has a memory of 8 / 16GB. It weighs approximately 1.05Kg and features a lightweight UD carbon case. It supports VAIO TruePerformance, a technology that helps optimize and maximize CPU and overall performance. It also comes with a variety of connection interfaces including 4K HDMI, VGA/RGB, LAN, USB Type-CTM, 3 USB Type-A, SD card reader, security lock slot and 3.5mm headset/headphone jack. The SX14 is priced from 6050 AED.

VAIO A12 
Powered with Windows 10 PRO, this device is available in Black tablet with silver keyboard with Anti-spill Backlit Keyboard. Intel Core i5-8200Y with 12.5″ full HD display, and has a memory of 8GB. VAIO A12 two-in-one device is designed to be a “True Laptop, True Tablet”. Its exclusive “Stabilizer Flap” design improves stability of the device in use. The tablet part features a 12.5″ multi-touch screen with Full HD resolution. When attached to the keyboard base with built-in battery, the total weight is at approximately 1.2kg. In addition, A12 also goes with an All Black version with Intel Core i7-8200Y. The VAIO A12 is priced from 7200 AED

VAIO SE14
Powered with Windows 10 PRO / Home, this device is available in Red Copper and Dark Gray color with Island Style Keyboard and an optional backlit too with spill resistance. It has 8th Gen Intel Core Processor i5 – 8265U, i7- 8565U with 14″ full HD display, and has a memory of 8GB / 16GB. Connection options are also very comprehensive, with two USB Type-CTM ports, two USB 3.0 ports and a HDMI port. It weighs approx. 1.35kgs with 4-Speaker design (Top-firing dual speakers, Down- firing dual speakers), Microphone optimized for Cortana and HD 720p, FHD 1080p (Optional) webcam. The VAIO SE14 priced from 4400 AED.

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