Sustainability at the forefront for HP at GITEX

HP is continuing to show its global commitment to the environment by displaying some of its latest and most sustainable products and services at the 39th edition of GITEX Technology Week.

HP propels the circular economy with products, practices, and services that let customers do more and consume less. Through one of its sustainability initiatives, the HP Planet Partner program, the company has manufactured more than 3.4 billion ink and toner cartridges using over 88,900 tonnes of recycled plastic from around 735 million recovered cartridges. Furthermore, HP has recycled 70 million apparel hangers and 3.8 billion plastic bottles to date, helping to divert on average more than 1 million water bottles per day from landfills.

Fadle Saad, Regional Manager for GCC, Levant and Egypt said, “At HP, sustainability is deeply embedded in our business strategy, our thinking and our company culture. This clearly reflects on the products and solutions we are showcasing at GITEX this year. Locally, we have introduced some of the most sustainable products, partnered with local charities to help create a circular economy and successfully ran great recycling campaign that we are extremely proud of. For us, GITEX is not only about displaying new technology – but also focusing on sustainable ones.”

Sustainability is embedded in HP’s Solutions – Managed Print Service (MPS) and Device as a Service (DaaS): HP’s MPS provides a customizable set of solutions and offers recycling for printing supplies and end-of-life management for hardware. The model helps businesses optimize their imaging and printing infrastructure and has proved to be beneficial to businesses as it has helped with reductions in printing-related energy usage of 20–40 per cent, paper waste by 25 percent, as well as imaging and printing costs by 30 percent.

HP’s DaaS also helps to maintain an optimized and scaled personal systems fleet. The end-of-life benefit and securing asset disposal and redeploying personal system units are examples of how sustainability is deeply rooted within HP’s solutions.

World’s first cartridge free printer, HP Neverstop Laser that is made of 25 percent recycled plastic and  the first laptop that contains ocean-bound plastics, new HP Dragonfly will be at display on HP booth, which located at Hall 5, Stand 30. After the show, the HP’s booth will also be recycled and the remains of which will be used to make furniture, namely chairs and tables for schools.