Orange Business Services appoints new Vice President for the region

Orange Business Services has announced the appointment of Sahem Azzam as Vice President Middle East and Africa and he will be based out of the company’s regional headquarters in Dubai, UAE.

Sahem Azzam, the new vice president for MEA at Orange Business Services

Sahem brings over 15 years of experience in the region to his new role, including sales and marketing management across the ICT industry and networking space in several multinational organizations. He takes over the regional leadership position from Luc Serviant.

Sahem will lead the Orange Business Services regional team from the Dubai headquarters, supported by offices in Egypt, Morocco, Nigeria, Saudi Arabia and the Arabian Gulf, South Africa and Turkey. He will focus on accelerating the growth of the business, leveraging opportunities from the rapid digital business transformation across the region, which is creating a new operating landscape for enterprises and governments.

“We are pleased to welcome Sahem Azzam, who will play a critical role in leading the regional team in the Middle East and Africa, supported by our strong partner ecosystem and innovation culture. Our ambition is to accelerate our growth in this very diverse region with unique opportunities across many industries, including large and complex smart city projects in the Arabian Gulf,” said Richard Van Wageningen, senior vice president for Indirect, Middle East, Africa, Russia (IMEAR), at Orange Business Services.